Nicole Friedman

I want to list your home.

You know, here's this really cool strategy we have at Compass, the three-phase marketing strategy.

And here's why I think it could be a good fit for you.

And oh, by the way, your home won't appear on Zillow.

The seller is going to say, what?

A lot of sellers, they use Zillow too.

And they know that buyers use Zillow.

And so maybe they like the idea of this three-phase marketing strategy, but not if it's going to mean not appearing on Zillow ever.

How did Compass respond to this rule?

So Compass responded by suing Zillow.

And Compass fought back in court and said that Zillow's rules were hurting Compass.

And so this is currently being fought in the courts.

And we are in the legal process, so it's going to be a while, but we are waiting to see.

Everybody involved says they're speaking for consumers.

Everybody says, you know, their approach is the right one for consumers.

And at the end of the day, you know, it is the consumers who are going to decide, right?

It is ultimately up to every single seller when they're selling their home

How do they want to do it?

Do they want to take on this Compass three-phase marketing strategy?

Do they want to start selling privately and then go on to the open market?