Nicole Lapin

Like if you don't explain it, it feels like free money.

The magical card that just gets things.

Money Rehab is a production of Money News Network.

I'm your host, Nicole Lappin.

Money Rehab's executive producer is Morgan Levoy.

Our researcher is Emily Holmes.

Do you need some money rehab?

And let's be honest, we all do.

So email us your money questions, moneyrehab at moneynewsnetwork.com to potentially have your questions answered on the show or even.

I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand.

It's time for some money rehab.

Today I sit down with the woman that Oprah called the queen of brows, Anastasia Soiree, the founder of Anastasia Beverly Hills.

And if you're wondering to yourself, can brows really be big business?

Well, Anastasia scaled her company to a reported $3 billion valuation.

And today she tells me how she did it.

From growing up in communist Romania to building one of the most successful beauty brands in the world, Anastasia shares the negotiation tactics that she used early on to get partners to take a chance on her and what financial moves she made before taking a bet on herself.

We also talk about the time she fired her own daughter, whether romantic relationships are a distraction in business, and how the heck she cultivated such an amazing celebrity client list that features names like Kris Jenner, Jennifer Lopez, Hailey Bieber, and more.

Plus, we do a very special edition of Bullish or Bearish, where I ask Anastasia to rate beauty trends today.

So whether you're interested in the beauty industry or just profitable businesses, this conversation has something for everyone.

All this after a word from our sponsors.