Nicole Lapin

And I think some founders got really nervous about that.

Did you feel like you lost some of the control over the operations?

Yeah.

And what would you go back and tell yourself?

Would you do it again?

And what do you think you would have done differently?

You were the hottest for sure.

Maybe the first, if not one of the first to really explode on Instagram.

18 million followers.

And you grew a lot through user generated content.

People were posting all this grew to I think you're at 18 million followers.

Yes.

At least 18 million.

Creating a community on social is so important for budding entrepreneurs.

Is there something that you learn there about really creating an engaged audience?

And what did you learn about owning that customer?

Because I think some people worry that the platform owns the person.

It sounds like regardless of the valuation in the billions and the millions of followers, you are a worker.

Do you work the same now that you did when you first started?

No matter what's in your bank account now?