Nicole Lappin

But what if those ideas weren't just mysterious and squishy and instead were actually backed by neuroscience and psychology?

Well, today I'm talking to Mimi Bouchard, who's the founder of the app Activations, who's built a practical science-backed system for rewiring your brain to create real change in your life.

I've actually been using the app myself and I can confirm that it works for people who are a little averse to all the woo-woo.

Activations is filled with

pep talks.

And that's how I like to think of it as a user anyway.

The app has a ton of different guided audio pieces that you can listen to to build confidence, upgrade your money mindset, or just feel ready to tackle the day.

You'll hear that during our conversation, Mimi offers to hook up our money rehabbers with a discount, which you can snag at activations.com slash money rehab.

She is the absolute sweetest.

I am just obsessed with her and her app and everything that she's all about.

Mimi also tells me the origin story of the company, the real science behind how it works, and hacks for productivity that actually work.

Since getting pregnant, I have been blown away by all the creative small businesses out there.

From light-as-air baby blankets to brilliant products like those bibs that have food catchers at the bottom, so many women and families are turning their passion or their problem into a business.

If you've been thinking about becoming an entrepreneur, this is your year.

So many of those little businesses selling car seat covers and baby socks use today's sponsor, Square.

And there's a great reason for that.

Square makes running a business easy so you can focus on being creative.

With Square, you can track sales, manage inventory, and access reports in real time, whether you're in your shop, on the go, or running things solo.

Remember, the goal is to get paid for your creativity.

And Square helps with that, too.