Nikita Gupta

speaker

173 appearances 1 recordings 1 series first heard Jul 2023 last heard Jul 2023

Nikita Gupta’s voice in public audio — every appearance, attributed to the second.

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Top Founders · Product vs. Engineering: The surprising way to create alignment in 2023 · 11 Jul 2023 podcast

We started to notice a high frequency of different incidents, developer burnout because they were trying to churn features while working all around the clock, and extensive low-quality feature lists that customers were quickly abandoning.

Again, these are big indicators that there is no alignment between the product and engineering team.

So I'm going to jump into how we made it sustainable.

So we started off in 2022 and building a strategy of like, what exactly is the value of Simba and how are we breaking apart our different features and what is providing to our customers?

We built a value circle.

It's really helpful to kind of put together your useful features, how it's going to cause stickiness for the users, what type of results it's going to deliver, and how we're going to visualize our mission as well as showcase it in the product.

We had a giant Asana board, so we created a lot of different tasks for a lot of different leaders, what kind of interviews they had to do with our different customers, keep track of all of that.

We recorded everything in Gong.

We shared it with our engineering team.

We created a list of all of the features.

from our calls.

We created surveys and got a lot of input from our surveys.

We also created presentations to share with our customers.

We did feature request validation to be able to rank different features.

And now we have a product roadmap for the next year.

And this is what we came to in the last six months.

And I will talk about now how we got there.

So...

It took an all hands on deck.

And by the way, I'm happy to share the templates that we created.

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