Nikki Verda
speaker
160 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Nikki Verda’s voice in public audio — every appearance, attributed to the second.
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Appearances
digestible that it is so short you can say in a sentence and also it makes you understand who they appeal to i think really well you know like charlie versus taylor they couldn't be different from one each other sonically but i so you so deeply understand who likes charlie and why they like her and people who wouldn't like charlie and why they wouldn't like her and i think she what's interesting about her she doesn't care yeah it's not for everybody you know like she under like there's so many people out there who are not going to get i'm everywhere i'm so julia
You know what I mean? She doesn't care.
Yes. But I think that was a result, not the intention.
But that is also an inevitability of just like success. You know what I mean? Like once you get to a certain level, people just, well, saying whatever, blah, blah, blah. And like it, whatever. And that's fine. Also, I think like weirdly artists get in their own head about that. There was this really good quote. God, I can't fucking remember it now, but it's so applicable to this. It was like...
don't spend your time being niche waste, like pining to be something bigger because once you get bigger, you can never go back to being niche. Something like that. And I was like, Oh, that's like a really interesting thing. You know what I mean? Like this idea.
Pining over getting bigger. Oh yeah. Like people in these, like that have like these really like small, like niche, like cult, like fandoms, um, you know, always pine for like greater appreciation or like the scale that they see other artists having. But I think once you get to that, like scale, um, You can't put it back in the bottle.
You know, like people know you in a way that they know. And there's going to be people who have no idea what you're talking about or referencing or blah, blah, blah. And there's a beauty in like enjoying that time when maybe not as many people like you, but the people who do like you love you.
You know, gatekeep yourself. 2025, gatekeep yourself. You must. Gatekeep all things.
Absolutely. Which I thought was awesome. And I think even when she was having her biggest commercial success, all the things she did to market the album were still only to the subculture.
It was Boiler Room. It was her doing the performance in the middle of upstate New York, like that rave. It was her shutting down Times Square. Mm-hmm. Even as things started to scale, it made it so like Charlie isn't chasing the party. Wherever Charlie goes is the party.
Yeah.
Because also, like, Brat was, like, the gift that kept on giving. Yeah. Like, it somehow kept getting bigger. And it's still giving. And it's still giving, right?
It was, like, the album, then it was Lorde, then it was Remix, then it was Billy, then it was... Or, sorry, then it was the Deluxe, then it was Billy, then it was Troy, then it was Remix album, then it was Sweat Tour, then it... You know what I mean? Like, it... she knew that.
Also, I think another interesting thing too is like a lot of times I think artists who get the biggest are people who just put shit out a lot.
Like that is really, I think something that the music industry has not latched onto yet of in this age of social media, the album does not matter that much. Like, I think that this is something like I would say I spice, although she did not have a, has not had a good year, which we'll talk about later on.
But when she got a best new artist on, and at one point had like, Oh, I think 50 million monthly listeners last year. With no album. She was just like putting out a song every month for like 14 months. And I was like, I think the reason she got so big is because there was no moment for the momentum to fall. You know, like it just, it kept getting bigger.
She would just putting shit out all the time. And I think that really helped. Like, that's like not something that I think a lot of artists have realized yet. I was like, also like not every song needs to be your best fucking work. Just put it out and see if people like it or not. Which is a very, very interesting thing.
Going into talking about the music, sadly, my hot take, music is not always the most important thing. I think the job of the song is to tell the story of the ethos But if the ethos isn't good, it doesn't mean the song will be good. And this is really lyricism 101. And I think music should always find a way to connect back to the ethos. And it doesn't have to be so deep.
I'm not saying every single song needs to be your deepest, darkest, most emotional trauma. But I think like an artist I think of who did this so well was Chapel, right? Like the ethos is... I am a queer girl who's from the Midwest with a conservative family. I grew up with this entire life of not being able to accept who I was, love who I wanted to love.
And then I moved to California and then I had this big moment of being surrounded by art and love and acceptance for the first time ever. And every song connects back to that thesis, right? Whether it is like Pink Pony Club is very literal, right?
Showing 61–80 of 160 · page 4 of 8
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