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Niklas Dorn

๐Ÿ‘ค Speaker
112 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So 6% revenue churn?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

6%, 7%, yeah.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Okay, and is that gross or net?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So one strategy is really like, first of all, focus on the product.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

the better the product, the less churn you have.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

I think that's the number one thing.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

The second thing is to... That's relative, right?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Better for us means it's easier to use and it's actually completely solving the problem somebody has.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So it really fits the pain.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So that's the number one thing.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

I think then you don't solve a real problem.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So whenever you solve a problem that has business relevance, then people shouldn't run out of problems.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Otherwise, it's just like a minor problem you solve.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So basically for enterprise clients, we haven't had it because they never run out of projects that were re-recognized.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

But you said you're 23% sure.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Yes, but in enterprise, we never had any change so far.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Let's say in mid-marketed, we had agencies and so on.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

But these were then people that were like saying, okay, it doesn't fit with our customer base.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

We don't continue because of these reasons.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

But in most cases, yeah, we haven't had like churn because they ran out of projects in this case.