Niklas Dorn
๐ค SpeakerAppearances Over Time
Podcast Appearances
So 6% revenue churn?
6%, 7%, yeah.
Okay, and is that gross or net?
So one strategy is really like, first of all, focus on the product.
the better the product, the less churn you have.
I think that's the number one thing.
The second thing is to... That's relative, right?
Better for us means it's easier to use and it's actually completely solving the problem somebody has.
So it really fits the pain.
So that's the number one thing.
I think then you don't solve a real problem.
So whenever you solve a problem that has business relevance, then people shouldn't run out of problems.
Otherwise, it's just like a minor problem you solve.
So basically for enterprise clients, we haven't had it because they never run out of projects that were re-recognized.
But you said you're 23% sure.
Yes, but in enterprise, we never had any change so far.
Let's say in mid-marketed, we had agencies and so on.
But these were then people that were like saying, okay, it doesn't fit with our customer base.
We don't continue because of these reasons.
But in most cases, yeah, we haven't had like churn because they ran out of projects in this case.