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Niklas Dorn

๐Ÿ‘ค Speaker
112 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

How much did you raise?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Um, 600 K. Okay.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Um, around 11 people.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Okay.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Full time.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

And then a couple of other people.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Okay.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So it's like, um, one person that is half like sales and half customer success.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Then five people in development, then we have one in UX.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Yeah, honestly, we have like...

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Two symptoms we recognize.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So actually, we had like a rather high churn on freelancers and smaller accounts.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Six percent, seven percent, something like that.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

And then we really went like into data and we talked to the people because as a founder, you're really like, oh, my God, why do they churn?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

Why do they don't use it anymore?

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

So and 50 percent of these users said, hey, we really like that software, but we actually run out of projects.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

And for us, this was like a signal to say, okay, maybe it's better to focus on like bigger clients where they have like continuous business to work on with 5Stage.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

And in this sector, we have like a churn rate of 2%, 2.5%, something like that.

SaaS Interviews with CEOs, Startups, Founders
1211 Finally an easy way for teams to edit videos, creative, doing $40k in MRR

The first was like revenue churn, yes, with the smaller ones.