Niklas Dorn

How do you incentivize that?

At the moment, we have one simple thing actually.

We just say, hey, if you bring us a new customer, you get one big bottle of champagne from us.

And so far, it worked pretty fine.

So actually, people are just like, hey, we like you so much.

We just recommend you.

It's fine.

We don't need incentives.

But for sure, we're working on something to push this even more.

around 20 maybe 20 okay so pretty good and so when you look at kind of your fully weighted customer acquisition costs what would you say your CAC is what's your cost to acquire these customers all in um so actually we have like at the moment we have zero marketing spendings at external costs so no Facebook advertising anything like that so zero here and then we have internal costs and this is like we have two two full-time people doing marketing for us

And then it's me in sales and another person in sales.

Um, last time I calculated was around, I think 300, 400 euros.

Okay.

So we are really like bootstrapped and lean here.

I was just going to say that.

Almost.

So we landed like a German investor last year, which enabled us to really grow the team.

And before we were just like the three founders and a couple of interns.

And this way we really could build like the team.

And yeah, it's a German investor, but it was not like a really large investor.