Nilay Patel

There's a Green Bay Packers Transformer, which is laser targeted at me.

It's $27.99 on the website.

I'm assuming you're not making that here.

How much would it cost to make something like that here in the United States?

And so you're saying you would need massive automation to equalize that labor cost to do it here?

Welcome back.

I'm talking with Hasbro CEO, Chris Cox, about automation and AI.

So let me ask you about the other piece of automation.

So the last time we were here, 2023, you talked a lot about a system called Blueprint 2.0, which was a $100 million investment into a brand insights platform, like a data platform that would help you figure out what to make and how much to make.

We've already talked a bunch about AI.

I'm reliably told that you can now just buy cloud code for like $20.

and just build $100 million brand insight platforms.

Is that working out?

Did that investment pay off the way you wanted it to three years ago?

And how are you seeing it now in an age of AI software development?

One of the iron laws of Decoder for however many years I've been doing this now is once you start investing in software, your investment only ever increases.

Yeah.

spend more on the software.

Right.

And this, it just feels like every decoder conversation for years now, I could just rely on that.