Nilay Patel

So I'll give you this example.

I think Siri and Alexa and Google Assistant, right?

Everyone knows what they want them to do.

And then I'm watching all of these companies try to add AI into the mix with their voice assistants and they're not there.

Like they just can't quite do it.

And, you know, Apple had to start over and Google is pushing out in stages.

And however that's working, it's working.

What's been your experience of, okay, we're going to ship an AI tool and we want it to work this way, but it's not quite good enough?

We've had Ola from Mercedes on the show, and I think he'll be happy to know that you're the single customer of the Hey Mercedes voice assistant in his cars.

I've been dying to know who else is using this thing.

The next time he's on, we'll be like, we found one.

Let me ask you, this is going to be the hardest question.

When I hear from our readers, when I hear from people about what AI might do, the idea that a company like Experian can make decisions that affect their lives using AI is terrifying.

There's not a lot of hope when people think about this outcome, that there's an all-knowing AI that can generate scores about you based on your behavior and allow other people to make decisions.

And we kind of see this in countries like China, right, where there are reputation scores.

There are other kinds of centralized data providers that very directly affect people's lives.

You're in the position to do that.

So I'm going to ask this question in two parts.

First –

Do you think people like Experian today?