Nir Eyal

speaker
846 appearances 1 recordings 1 series first heard Jun 2026 last heard 21 Jun

Nir Eyal’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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Two separate things.
One is information.
Okay?
Pain is signal, it's data.
It's just information.
And your brain is actually taking in way more information than you could ever process.
Right this second, your brain, Jeremy, is processing 11 million bits of information.
11 million bits of information is the equivalent of reading war and peace every second twice.
Okay, it's about a thousand pages.
Of small text, every single second your brain is processing.
The light entering your retinas, the sound of my voice in your ears, the ambient temperature of the room, your brain is processing all that information.
But your conscious awareness can only process 50 bits.
50 bits is one sentence per second.
Okay, so 11 million bits versus 50 bits.
War in peace twice versus one sentence.
So your brain cannot process all that information.
So, what does it have to do?
It has to hyperfocus what you call reality into this tiny pinhole of attention.
What you call the real world, it's like the matrix.
It's a simulation that your brain is running ahead of time in order to help you process what it can't possibly conceive of in real time.
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