Nir Eyal

Now,

That's what happens when we take these pills that we think are going to have some kind of magical effect on us.

And oftentimes they do have an incredible physical effect.

Turns out we have these psychological placebos, these non-medical placebos when it comes to our labels.

That when we label ourselves as, well, I'm not a morning person.

I'm too old.

It's too late.

I can't do that.

I'm a Sagittarius.

I'm an ENTJ.

I'm a whatever.

when that becomes our label, it also can become our limit.

Because, and I have ADHD, I've been diagnosed with ADHD, and here's what I used to do all the time.

Every time I was distracted, and look, everybody gets distracted.

You don't have to have ADHD to get distracted.

Everybody these days gets distracted by one thing or another.

But every time I got distracted, I would say, oh man, that's my ADHD again.

And people say something similar, even if you don't have a, I'm having a senior moment, or I'm not a morning person, or whatever the case might be.

We say these things to ourselves.

And what happens instantly when I refocus my attention in terms of my limitations?