Nita Ulabi

Many of the biggest movies over the past few months brought in men and women in roughly equal numbers.

For example, Avatar, Fire, and Ash.

Or they were movies for kids, like Zootopia II.

But a lot of movies targeting men this season were bombs, like The Smashing Machine, The Running Man, and Him.

What did much better?

Wicked for Good.

Haven't you heard?

I'm the Wicked Witch of the West.

With an audience that's been about 70% female.

Other successful films over the past few months with a largely female audience include The Last Downton Abbey movie, the romantic drama Regretting You, and the Taylor Swift film promoting her album The Life of a Showgirl.

Netta Ulipi, NPR News.