Nitesh Nandy

So we wanted to have more leads entering the funnel every month on month.

And for that to happen, usually your cost to acquire per customer would increase.

It will not be as optimal as it would have been before.

Because you are competing on the same ad words, same keywords, bidding on the same words.

So you would need more money if you want to increase the number of leads entering the funnel.

And that was the whole idea that we need to increase the budget, push harder there and get things moving.

It's a mix of many things.

But yeah, primary focus is Google Ads for us.

We spend close to around $1,600 to get a customer from Google.

That is on Google Ads, right.

Yes.

We go heavy on content.

So you would see that we produce a lot of content.

We do a lot of blog posts, guest posting.

That is also part of the strategy.

A lot of organic traffic also comes in through all the blogs and the guest posting that we do.

We focus on help desk for Gmail, Google Workspace.

That is something which is very, very targeted for us.

That is true.

To some extent, yeah, because the approach that they have taken is somewhat similar.