NLW

After one of their designers created this sort of visual concept art of a cool road track type setting for small cars, Sora was able to turn that into an actual video, giving them a sense of just how cool it could be and seeing it in more higher resolution without having to commit the resources to actually build and prototype the thing.

This seems like an amazing use case and one that I expect we'll see lots more of.

And while at first I thought this might be more relevant just for big companies who are doing things like designing tracks for Matchbox cars, who knows, man, there are a ton of independent Etsy creators out there who do everything from jewelry to pet accessories to you name it.

So this is a use case that I'm super bullish on and think is going to be really interesting.

A more general category is just using Sora to sell items.

Basically to place products on people or in a setting in a way that brings them to life.

Here's an example that Nir posted on Twitter.

Nir writes, paying a dollar a video and being able to endlessly customize the people and messages to hit different niches is pretty insane.

And I think what Nir is getting at that's important is that this is not just about being able to create a good video, it's about being able to create a ton of videos.

I.e., the Dr. Strange way of working comes to video production as well.

Mike Fuchsia talked about a system that connected the Sora 2 API and automated workflow generator N8N.

He writes, this AI system creates unlimited UGC videos using N8N in the new Sora 2 API.

Fully automated, zero watermarks, HD quality.

Game changer for e-commerce brands and creative agencies scaling content production.

Most teams spend $10,000 a month on influencer content, but now with Sora 2 API, drop a single product photo, generate 50 plus HD videos with zero watermarks, own full commercial rights and pay a few bucks for video.

He gave an example of a video for Groon's Gummies.

Jacob Klug said something similar, although in his case he was broadening it out.

He writes,

the Sora 2 reality, generate 100 launch video variations, test all the angles in 48 hours, find what converts, and ship organic content daily.

Once again, you see the Doctor Strange approach of being able to just generate far, far more content and actually test it in the real world to see what's going to work.