NLW

By the way, for those of you who don't know what the heck I'm talking about, if you do a search either on Google or just in my podcast feed for Doctor Strange Theory of Agent Work,

It's all about how in the future, I think we're not going to see a one-to-one replacement for the work that gets done now.

I think that agents are going to do a hundred or a thousand or a million times the things that we do now in a repeat process, test all of those examples against synthetic or real audiences and help us see what performs with real evidence rather than just guessing.

So those are business ideas with Sora, using Sora, but not in the Sora app.

But of course, to the extent that the Sora app sticks around, it is a new platform or medium for people to take advantage of and build new audiences on.

One of the interesting gambits for content creators is how much to invest in a new platform.

The upside is that if that platform sticks, at the very beginning, they can come in and generate an audience before other people are there, which gets them into the recommendation cycle and gives them a leg up and potentially gives them a real opportunity in the future, again, should that network persist.

Now, the downside is, if it goes away, all that effort was for nothing.

I think of the folks that I knew who grew hundreds of thousands or even millions of followers on Clubhouse, only for that entire network to go the way of the dodo.

Still, I think there's a couple ideas that seem pretty obvious and interesting to me on the Sora app itself that I think are going to be interesting for people to experiment with.

The first, unsurprisingly, is education and tutorials.

I've been messing around with this a little bit, although not with super strong intention.

Another related category is more little news briefs.

This one comes from Draquez, who, among a million other businesses, works a little bit with us here at AIDB.

And then the one that I think is just the most default that people are going to have a lot of fun with when they get there is making unhinged commercials for your small business.

So this one actually isn't for a particular business.

It's from Justine Moore at A16Z.

But imagine that this was a video for a local bar and they published it both on Sora but also to their other networks as well.

Despite the fact that the bartender is a giant capybara, I very much want to go to this establishment.

All right, so how do you get the most out of this new platform?