NLW

Basically, do they give it enough lift to break out and be its own thing?

Meanwhile, over on the societal side, we are starting to adapt to a world with ever more high-quality video.

A bunch of Sora 2 watermark removers have started to proliferate, making that one little layer of protection that OpenAI gave people null and void for people who are willing to take the time to remove that watermark.

writes Professor Ethan Malek, I think people are still unprepared for a world where you cannot trust any video content despite years of warning.

Even when Google and OpenAI include watermarks, those can be easily removed, and OpenWait's AI video models without guardrails are coming.

There are also the questions of copyright that remain.

In recent interviews, Sam Altman has said that IP holders are showing up in droves to get their IP into Sora.

In fact, he says that they have people who are complaining that their IP isn't being used enough.

Although, of course, the flip side is also true, where there are tons of people who are very upset about their IP being opted in by default, feeling like that's a break with copyright norms of the past.

For as many people are using Sora, it's kind of getting rating bombed in the app store.

I think it's down around a three right now, which who knows exactly what signal that's trying to send.

Is that frustration with the app itself, or is that a general protest against AI and AI video?

From a practical standpoint, Sora 2, the model, is showing up in places other than just the Sora app as well.

You can access it through Pika.

Higgs field in video, meaning that more and more of those videos are proliferating.

And what's more, since the Dev Day announcement on Monday, Sora 2 and Sora 2 Pro have been available in the API, with people starting to build tools that make it easy to storyboard and build out more full-length videos.

So before we get into the prompting guide, let's talk about a few different ideas for how to use Sora for business.

While a lot of you are personally passionate and tinkerers on your own terms, I know the majority of you are thinking about AI from a business perspective in some way or another, and there are a few business ideas that stand out to me as highly opportune both with Sora and on Sora the app.

Within Sora, one that came straight from Dev Day was using it for product design.

OpenAI showed how Mattel, the toy company, had been using it to prototype new toys.