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Welcome back to the AI Daily Brief.

One of the challenges with this show is to figure out the balance of technical news, i.e.

model updates, new features, new platforms, new ways that people are using these tools, with big picture societal updates, which could include markets or geopolitics, with the more practical stuff, which is how to use and actually get the most out of AI.

This, by the way, is why I have that survey going on the website, AIDailyBrief.ai, about what sort of extensions you're most interested in.

But regardless, we have definitely been in the big picture macro realm for a little bit.

And so I wanted to bring it back to the practical for today's episode with a Sora 2 prompting guide that we're expanding out to also include some examples of how people are using Sora in business.

This was inspired by OpenAI dropping their Sora 2 prompting guide on their cookbook website, cookbook.openai, a little earlier this week.

I'll include a link to this in the show notes.

And what I've tried to do is simplify and consolidate a bunch of the lessons in there to make it more easily digestible for you.

Now, to just do the slightest little bit of background, Sora continues to be a very, very popular new app.

Bill Peebles from OpenAI tweeted on Wednesday that Sora hit 1 million app downloads in less than five days, which he said was even faster than ChatGPT did.

He said there were more features and fixes to over-moderation on the way.

VC Amy Wu-Martin writes, "'Sora is approaching 500,000 daily active users and holding number one in the iOS app store.

The question on everyone's mind is whether retention will hold.'"

She basically thinks that it's going to come down to how much the remix-type features really differentiate it and make it feel fundamentally different than the existing short-form video apps.