Noah Wickham

Or was that something was kind of like a kick in the butt for everyone to get on the same page into something they probably could have already done?

I figured that's where this is going.

Yeah.

The instant gratification that people get from it now where, you know, you click that and sometimes within as soon as five hours, it's at your doorstep.

I think you're right on the money with it, right?

And you had mentioned the idea of Amazon having the money in the coffers and everything to be able to do this.

And yeah, I believe with their entire transportation, FBA and Prime for years upon years, it was fully unprofitable for them to

to do it just because exactly that it just costs so much to get that much product everywhere so fast all the time while simultaneously getting people to actually pay for that.

And I think it took a decade basically for like that to catch up to where we are now where it's basically just standard and status quo for many, many organizations and businesses.

And it is the interesting part where I think about it in the sense of people want almost like that instant gratification, but they also at the same time have

fallen to the wayside of like just getting up and spending 20 minutes going down to the store and getting the things that they need.

I think of myself, I have like certain aspects where I get, you know, monthly subscriptions from companies, everything of products, you know, my toothpaste comes, you know, monthly from the company I buy from.

Like, I never think about the fact of I have to go to the store and buy toothpaste ever again.

I also don't think about the aspect of how much probably goes into that back end, right?

And how much a lot of even brand owners and founders, they don't think a lot of times in their entire scope of process, because they are probably so focused on here is what I need to work with.

And so when we get back to our initial conversation there of like,

having your own warehouse.

And then eventually at some point, potentially scaling to having your own trucks and your fulfillment.

There is very much a point there.

I think for a lot of them where you have to understand what the entirety of the process is and what is involved in that process before you decide to kind of go down that route.