Oisin Rogers

And it's kind of a gorgeous, beautiful, banal, sociable thing to be able to banter about and know that you're not going to cross any red lines and know that you're going to have a fun time.

And I think that's really important.

There's both the theatrical and performance part and then there's the sociable part.

It's a really lovely thing to be able to talk about.

I've literally never seen someone fall out about a Guinness or a conversation about Guinness.

It's always fun.

I think that's really important for pubs and I have a particular view on this that people might not always agree on.

I don't think that having sports and TVs in traditional pubs is a good idea.

I also don't think that having background music on speakers is a good idea.

And some do.

Some do and some disagree with me, but for me, I think it's best to leave it out.

And I think that the sound you should hear is the sound of convivial chat in the background and the clink of glasses and people having fun.

And I think that's a very calming sound to have.

And we think also really carefully about

how sound would travel through a space.

I think the very best, and particularly the old ones, if you look at them, they've got screens and little places you can hide and sort of textured wallpapers on the ceilings and on the walls.

So the sound doesn't bounce around as much.

It's a much more dead space.

And they use really thick old carpets as well.

So that, you know, you can have a private conversation and you can't be overheard and there's places you can hide and places you can sort of not be seen.