Oisin Rogers

And I think that's really important.

And, you know, having, you know, a lot of, sometimes places are great big square boxes where if you say something, the sound travels everywhere.

And we really avoid that in our design.

They're the best, aren't they?

I think a lot of it is down to historical stuff.

The pub was, you know, 100 years ago, the place where people spent all of their leisure time.

Whereas leisure time has now been carved up with sport, with live music, with concerts, with TV, with Netflix.

Scrolling on your phone at home on your couch.

Yeah, but I think...

the best pubs are up there fighting alongside it for those occasions.

And I think we're entering a golden age for pubs because while the world is saying that we're all going to move into this two-dimensional AI space where we'll be playing games and looking at stuff on screens, I can see anecdotally that people are coming in and really loving the shared experience of the chaos of being in a room full of other humans.

And I think that that's going to translate into all sorts of stuff like sport, into being able to go to musical concerts, into going to the zoo or, you know, spending time in spaces with real people.

It's far more exciting than what everybody's banging on about with AI.

They certainly do.

And that's a really interesting company and worth digging into because old Humphrey Smith, who runs that firm, he's a bit like Willy Wonka in a good way.

And all of their beers, you know, they still make them themselves.

They make their own vodka.

They bottle their own wine.

It's a really closed company and very interesting.

I think this whole story that young people don't drink has been massively exaggerated.