Oisin Rogers

And the great thing about pubs as well is they tend to be very democratic.

In other words, you'll get people who can just about afford to have a beer and you can get people who could buy the whole place.

And they can be shoulder to shoulder too and chatting to each other.

And there's a kind of a levelling when you're just having a pint.

And I've seen it many times where you'll get the guy who's been sweeping the street or cleaning your car or fixing your car sitting beside a CEO or a judge or, you know, a senior leader and they'll have great fun.

And that doesn't happen in many places.

And I think we're really proud to be able to do that and have that democracy.

Well, I really felt that that democracy of demographic and of age is really important so that you're able to attract everybody.

You're right in the middle of central London, literally at Piccadilly.

It's about the busiest footfall place you could possibly find.

So we knew the market was there.

But what we needed to do was make sure we made a place that people would want to come to as well.

So we just did it.

And we thought about it for a couple of years together, me and Ashley and Charlie.

And we were very careful about what our unique selling points would be.

And we really stuck with those.

We also felt that it was important that people would feel that they had value for time and value for money when they came in.

So as well as being able to spend, you know, two and a half grand on a bottle of 2001 Chateau Lafitte, we can still have a pint of beer for £4.95.

So we stick to that now.

We've got the set menu for £29.95 or the scotch egg for £4.95, which I hope you had last time you were in.