Olivier Magnan-Saurin

It's very simple.

We have built a mobile performance marketing platform for physical retailers because nowadays all the digital advertising platforms are entirely focused on click.

They optimize the click.

They measure the click.

But the click is fine for e-retailers because it equals a visit.

But

For physical retailers, clicks doesn't create value.

They need in-store visits.

They need, of course, sales.

And so we help them to generate traffic in the store and to measure the ROI of their digital action.

And how do you generate revenue?

It's very simple.

We sell advertising campaigns to retailers, like drive-to-store campaigns and retargeting campaigns.

No, we have transformed the CPC model in a CPV model.

So basically, it's cost per install visit.

So we charge them every time we generate a visit in the store.

And what do you charge for that on average?

It depends really on the kind of product you sell.

For example, in the fashion industry, it could be $1 for one visit.

And in the automotive industry, it could be $80 if you sell Mercedes, for example, cars.