Olivier Magnan-Saurin

So it depends also on the price of the product you're selling.

That's it.

2,500 mostly in Europe for now.

We created the company in 2011 at the end of our studies.

First three years were focused on research and development for in-store tracking technologies.

And in 2014, we decided to build also an advertising platform, an RTB platform.

And that's where we decided to be not a technology, but a platform, a marketing platform for retailers.

Uh, it could be, uh, we use wifi technology.

So, uh, if the retailer, uh, uh, already in, uh, in store, uh, uh, wifi access points, we can.

connect on it and not put any hardware but if it doesn't no problem we can put our own sensor called the feed box and it allows us to to detect all the smartphone entering the store with the wi-fi on without any application mobile application needed so basically we are able to track most approximately 80 of smartphones entering the store

Uh, because your smartphone, um, when your wifi is on, on your smartphone, uh, you, uh, you, you generated some IDs around you to, uh, to connect to wifi devices.

Uh, so I will detect your smartphone just because you're, you're.

Ah, okay.

First, we will not know who you are.

We will know only if you have seen an advertising from us before.

What kind of advertising?

Yeah, it's display advertising that you have in your mobile app at the beginning of the launch of the app or during your navigation.

So we buy some display advertising.

You will see it when you launch, I don't know, New York Times app, for example.

Exactly.