Oren Harnabo

Sometimes we don't do the placement.

So from that budget, we take a certain portion of it to our services, our creative services,

payment management service, analytics service, kind of the whole.

We're not transparent on our costs.

Cause it's just, it's like when you buy a, you know, Kellogg's, they're not giving you the list of how much you're paying for the nuts and, uh, you know, the flakes and the sugar.

Like we provide a full return on ad spend solution.

So you give us half a million, we'll show you $3 million back in sales and how we, how we,

have our costs.

It's not, it's not a public thing.

Yeah.

No, it's a good question.

It's definitely a challenge.

We can be transparent and charge only a tech fee.

So some clients prefer that.

If we were on Facebook, then it is transparent and we don't do the placement.

So clients can buy us any way they want.

I think when we do charge a non-transparent fee, it enables us to do a lot more labor and a lot more work.

When it's more transparent and the industry standard is anywhere between 10% to 20%,

And most companies, when they drive to take such a small percentage, really provide a very small service because that 10% is not a lot at all.

So most media buying companies, to your point, would just take an ad and place it somewhere, and then they can take 10%, 20%.