Oren Harnabo

So it's a very personalized, localized, and high-quality video ads.

No, I don't think so at all.

I didn't hear about that, but this is just video that's being served.

Um, as a pre-roll, you know, on YouTube, before you see a video, you see an ad before or on Facebook or TV.

Um, I don't know what ad reads is, but I don't know.

Uh, we're not naming people by name.

It's more like a TV style ads.

Um, same concept of video personalization, but I think it's just different budgets, different execution.

300,000 to 800,000, kind of a wide gap depending on the size of the clients.

These are ad budgets, so they're quite large.

No, this is ad spend.

Yeah, yeah.

The main technology is in the personalization, so we can drive it where we create the placement.

If the brand wants to place it on Facebook, they can place it and we'll do the creative.

So it's very flexible to what the brand really likes.

What we focus on is how do we prove that the creative itself, just by personalizing it, is increasing sales at the store or online.

So we literally connect the exposes and unexposed, people that see the ad versus people that hasn't, how many more times they come to the site, how many more times they go to the store, and how much they're spending so we can really attribute a return on ad spend.

So you pay us a buck, we show you three, four, five bucks back in sales.

Some of it.

I mean, some of it is placement.