Oren Harnabo

And in 2011, we pretty much established a business in the US, in New York, and pretty much it runs in the same way.

So I think we had a few years of kind of finding ourselves.

We're about 150.

Yeah, it's pretty hard.

You know, you're talking about a really interesting problem because a lot of ad tech, the market's not doing great.

A lot of companies that have been public have been taken off or just been acquired because it's very hard to value them.

And a lot of them don't provide a real solution or differentiation.

We are getting sales and clients to value the purchasing of our technology.

We provide a very unique selling point that's around personalization.

So it is important to be differentiated.

Differentiated companies with unique technology and ad tech are still doing well.

So I look at multiples of revenue.

Yeah, well, top line, if you look at Credio, they're public, and they're sort of a similar guaranteed performance like us, public company.

They're running at about 2.5x.

Well, they were running about 2.5x multiple on gross.

I think now it's down to like 1.8 because the market's really changing.

No, on gross revenue.

Well, you can think of gross profit maybe if you reduce the media costs that they have or the data costs or server costs.

You get like a gross margin.

Got it, yeah.