Oren Harnabo

Without the media.

That would be a bigger multiple.

Yeah, no, I get it.

Well, you know, media is a big cost, but the cost of the servers, the cost of the people that are running the campaign, it's not big.

it's big as well.

And I would say it almost splits down the middle.

So there's a lot of people working on campaigns for our brands.

It's not like we take an ad and we place it.

That's kind of the old ad tech where there's no value.

There's a lot of services we do for our clients to create all these ads and to bring all this research on companies and to make the analytics and to optimize and to provide.

So I would say it's kind of in the middle.

And go back to valuation, I think what we see in the market is about 6, 7x on net revenue

and about two, two and a half on growth, if there's real growth and it's a good company.

What do you mean?

Yeah, we want to be profitable by next year, which is a really important place in our business.

I think because ad tech market's having such tremendous turmoils, companies that are self-sustainable get profitable and are valued at a higher price.

And companies that actually just, you know, provide a little thing in the middle and don't really have

cannot be as self-sustained.

They value it less.

So I think getting to that profitability is a really important milestone.