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Oren Meets World

๐Ÿ‘ค Speaker
258 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

Then there's the more traditional ones like Amazon ones, like Helium 10 and things like that. There is a really specific one for TikTok shop. that my brain is short-circuiting on right now, but I'll find that one before the end of it. But I manage my entire life in Notion, in these databases where basically every project has, the supply chain is all tracked in there.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And Notion's great because it's also functional in China. So people can update their statuses and stuff and all like that. But basically every project is tracked in terms of where things are in production and target dates. Content roadmap is populated by where product roadmap ends on a separate doc. But it is interesting.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And Notion's great because it's also functional in China. So people can update their statuses and stuff and all like that. But basically every project is tracked in terms of where things are in production and target dates. Content roadmap is populated by where product roadmap ends on a separate doc. But it is interesting.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And Notion's great because it's also functional in China. So people can update their statuses and stuff and all like that. But basically every project is tracked in terms of where things are in production and target dates. Content roadmap is populated by where product roadmap ends on a separate doc. But it is interesting.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

The creative workflow is the one that's most interesting to talk about because we have CRM, we have ERP, but creative teams, like there's so many briefs and so much content being created now by these teams. And there's really no good way to track it. Everyone's using like these ultra complex, like Notion Slack combos. And there's not like a dedicated creative platform for that.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

The creative workflow is the one that's most interesting to talk about because we have CRM, we have ERP, but creative teams, like there's so many briefs and so much content being created now by these teams. And there's really no good way to track it. Everyone's using like these ultra complex, like Notion Slack combos. And there's not like a dedicated creative platform for that.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

The creative workflow is the one that's most interesting to talk about because we have CRM, we have ERP, but creative teams, like there's so many briefs and so much content being created now by these teams. And there's really no good way to track it. Everyone's using like these ultra complex, like Notion Slack combos. And there's not like a dedicated creative platform for that.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And it's moving so fast that by the time anyone creates it, it's probably going to be iterated away. But anyway, software opportunity for people. All right, so yes, the TikTok app, the name eludes me at the moment, just because my brain is short circuiting, but basically it shows you creators and how much market value they're doing. So how much sales they're actually making.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And it's moving so fast that by the time anyone creates it, it's probably going to be iterated away. But anyway, software opportunity for people. All right, so yes, the TikTok app, the name eludes me at the moment, just because my brain is short circuiting, but basically it shows you creators and how much market value they're doing. So how much sales they're actually making.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And it's moving so fast that by the time anyone creates it, it's probably going to be iterated away. But anyway, software opportunity for people. All right, so yes, the TikTok app, the name eludes me at the moment, just because my brain is short circuiting, but basically it shows you creators and how much market value they're doing. So how much sales they're actually making.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And then basically also you can go explore products and categories in a similar way, which allows you to then formulate a strategy to go DM creators, do outreach. And that's the gate that everyone has, right? It's finding more people, actually getting them to want to do something with your product and like getting that relationship and following up is definitely the hardest part of that right now.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And then basically also you can go explore products and categories in a similar way, which allows you to then formulate a strategy to go DM creators, do outreach. And that's the gate that everyone has, right? It's finding more people, actually getting them to want to do something with your product and like getting that relationship and following up is definitely the hardest part of that right now.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

And then basically also you can go explore products and categories in a similar way, which allows you to then formulate a strategy to go DM creators, do outreach. And that's the gate that everyone has, right? It's finding more people, actually getting them to want to do something with your product and like getting that relationship and following up is definitely the hardest part of that right now.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

No, I mean, I still don't think as a platform, I'm excited about the features they're putting in for products. Like I've tagged a bunch of my own products inside my YouTube channel, things like that. Haven't seen like big sales after anything.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

No, I mean, I still don't think as a platform, I'm excited about the features they're putting in for products. Like I've tagged a bunch of my own products inside my YouTube channel, things like that. Haven't seen like big sales after anything.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

No, I mean, I still don't think as a platform, I'm excited about the features they're putting in for products. Like I've tagged a bunch of my own products inside my YouTube channel, things like that. Haven't seen like big sales after anything.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

I do not think of that as a platform for brands besides very mainstream CPG brands like that, like that compi foods, um, like, like candy brands, a perfect brand for you for YouTube, YouTube shorts. But I think, um, YouTube, when I talk about the algorithms, like TikTok is extremely good at giving you very specific things.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

I do not think of that as a platform for brands besides very mainstream CPG brands like that, like that compi foods, um, like, like candy brands, a perfect brand for you for YouTube, YouTube shorts. But I think, um, YouTube, when I talk about the algorithms, like TikTok is extremely good at giving you very specific things.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

I do not think of that as a platform for brands besides very mainstream CPG brands like that, like that compi foods, um, like, like candy brands, a perfect brand for you for YouTube, YouTube shorts. But I think, um, YouTube, when I talk about the algorithms, like TikTok is extremely good at giving you very specific things.

The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

It can zone in on like, like when I was in China, it was showing me content of other Americans, like in China, like the level of which that they are good at being able to do is actually shocking. even though it's like on a VPN. But then with YouTube, it's so mainstream. The content that succeeds has to be like painfully mainstream, on shorts at least.