Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
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I interviewed Oren Meets World. This guy has worked with everyone from Red Bull to Ciroc, you name it, but that's not why he's interesting. He's interesting because he has nailed TikTok and he has nailed how to create content that spreads to millions of people. TikTok shop, I didn't know much about it. He taught me and he's going to teach you. Enjoy this episode.
All right, new character unlocked. Oren, the internet's creative director. Welcome. Man, I'm excited to be here. Let's rip some ideas. Okay, I want to run. This is a Startup Ideas podcast, so I'm going to run an idea by you. Anyone can take it. You can take it for all I care. And I want to workshop it and just get into your brain to see how you would take this idea and turn it into a cult brand. You with me? Let's roll. So here's the idea. I have a iPhone case. It's kind of actually kind of falling apart. It's just black. It's not that interesting. I will say I used to just have no iPhone case and I would crack it and crack it and crack it. So I've given up, you know, for the people in the comment section who are going to be like, oh, you know, I can't believe he has an iPhone case. Can't believe he's one of those people like I've given up on it. You know, it's so interesting. You feel me on that?
Yeah, I was going to say, I was going to hold up. I was going to take my phone out of its case because I adopted the case purely because it's been absolutely destroyed in the same way. I just got to stop. I got to stop doing it. And so I'm in the same exact boat, brother.
Dude, once you hit like, I don't know, late 20s, early 30s, you're just like, I can't do it anymore.
Yeah, as soon as kids are involved, man, the phone's breaking no matter what.
Exactly. So the idea is, how can you make the case a little more fun? And... Like a lot of us, you know, I'm into collectibles and I was thinking, oh, wouldn't it be cool if you can have a case and in the back of the case, there'd be like a holographic Charizard. So it's basically marrying a collectible with the case. And you're able to make a premium on it because obviously, let's say you're buying, okay, Charizard is probably a bad example because there's some Charizards that go for like $30,000. But there are like, I don't know, maybe it's a Squirtle or something like that, which you can put in, buy it for $20. It costs you $5 to make the case and you sell it for $75. What do you think?
Definitely intrigued. I do. It is funny. You mentioned up, I have an influencer iPhone case. I don't know, for lack of a better term, I have a, this is from Maximize. I don't know if you've seen his videos, his weapon of mass distraction. So I'm a believer in the vanity iPhone case. Yeah. And I'm also, the place where I work is we do websites and that includes the road website who did that, the viral, the case that has lipstick colors. Look, I would immediately take that and be looking at, all right, you have the IP angle is a great angle, but I think the utility angle is still the best angle to take for sales. for anything that's going on the internet, right? Because people are more likely to save and share something with utility than they think is cool because we are so inundated with cool stuff. And that was just my general take of like where we are right now on the Zeitgeist. And so I'd be looking at, okay, what can we take within the Charizard world that like makes this useful, right?
Can we slap, is it, can we make like the back case big enough to put a full pack of cards in or whatever that is? You can like, you can hold your deck or whatever that would be that would tie into what that experience looks like. Or what else are like the youth really, really into that could make for like a funny, potentially viral, viral case to tell the brand story. One, um, just cause I'm, I have a bunch of, uh, Cologne is really popular right now. And so I've been sent all this influencer cologne that I'm never going to wear. And I have like 20 of them in front of me. But that's a thing, right? Kids right now, young men especially, are building like their perfume bar. It's like a thing that's happening online. So I'd be like, all right, cool.
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