Oren Meets World
speaker
86 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Oren Meets World’s voice in public audio — every appearance, attributed to the second.
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Yeah, I was going to say, I was going to hold up. I was going to take my phone out of its case because I adopted the case purely because it's been absolutely destroyed in the same way. I just got to stop. I got to stop doing it. And so I'm in the same exact boat, brother.
Yeah, as soon as kids are involved, man, the phone's breaking no matter what.
Definitely intrigued. I do. It is funny. You mentioned up, I have an influencer iPhone case. I don't know, for lack of a better term, I have a, this is from Maximize. I don't know if you've seen his videos, his weapon of mass distraction. So I'm a believer in the vanity iPhone case. Yeah.
And I'm also, the place where I work is we do websites and that includes the road website who did that, the viral, the case that has lipstick colors. Look, I would immediately take that and be looking at, all right, you have the IP angle is a great angle, but I think the utility angle is still the best angle to take for sales. for anything that's going on the internet, right?
Because people are more likely to save and share something with utility than they think is cool because we are so inundated with cool stuff. And that was just my general take of like where we are right now on the Zeitgeist. And so I'd be looking at, okay, what can we take within the Charizard world that like makes this useful, right?
Can we slap, is it, can we make like the back case big enough to put a full pack of cards in or whatever that is? You can like, you can hold your deck or whatever that would be that would tie into what that experience looks like. Or what else are like the youth really, really into that could make for like a funny, potentially viral, viral case to tell the brand story.
One, um, just cause I'm, I have a bunch of, uh, Cologne is really popular right now. And so I've been sent all this influencer cologne that I'm never going to wear. And I have like 20 of them in front of me. But that's a thing, right? Kids right now, young men especially, are building like their perfume bar. It's like a thing that's happening online. So I'd be like, all right, cool.
How can I, like if they want to carry that with them throughout the day, like what's the iPhone case that allows me to hold four of those that has the royalty with, you know, whatever, you know, cologne sommelier they're following on the internet. So yeah, I would basically be attaching utility to that that has virality and storytelling.
I think any of those could then have you have 100 videos that spawn from that. You can repeat those videos whenever like some new exclusivity drops and then you're on your way to to establishing your cult.
The youth are in a shocking place right now, but we'll get there.
That's exactly what I'm saying. Because I think your luxury point is actually an interesting one. And I spend, a lot of my background is in like the conversation around luxury and higher end and items that sell for a premium price point. And so like the concept of luxury is really important for people with ideas to understand is there's basically like luxury is inherently rooted in craft.
People buy the Hermes saddle or whatever it is because of the quality level with which has been sustained over a period of time. And then the desire that comes from people wanting to attain the ability to acquire that quality level. So luxury is inherently rooted in craft. And since in iPhone case, I don't know how much craft you can apply to that.
We've already seen the carbon fiber cases and rare Python leather or whatever. It doesn't really change my experience. But then one level down from that, we have what I call designer products, right? Where the design differentiates it. You can charge a premium because the design is so cool or so interesting.
And a good example of that is, I don't know if you've seen those metal cases that are like two pieces, but it's like a little metal, like almost like liquid metal looking thing that goes on top and the bottom. They advertise on Instagram a lot. That's a designer case, right? You're charging a premium for someone's really unique design.
You could say the same thing about like, say this more hype beastie concept where it's like, oh, you get your Charizard or it's a, you know, it's a Travis Scott case or whatever it is could fall in that category. But really where luxury is at its pinnacle is that combination of utility and craft, right?
Where you're able to say like a perfume experience, depending on what O you have, et cetera, can be a luxury experience. And if you marry that with all the utility that comes from it, like the craft and the story of it, you're kind of reaching that pinnacle. And so I think that's what we'd be trying to do here. And now I'm leaning into the idea of the cologne case, right?
Like let's get it so it could have four or six of those testers. Let's launch it with an exclusive with YSL or whoever is going to give us the four tester set that fits right within it. We're going to go MRR because you're going to get four to six sent to you on a quarterly basis. And you can sign up based on your sent profile.
And then you can share the sent profiles with your friends via the app, obviously, which has its other inherently social value. And then you can get your pheromone ratio through the wearable. All right, we're going too far.
You know, I have only gotten back into cologne because I have it was it came up so often in this. I did this like I do these like reports for like large like retail groups and stuff like that was like on like what's trending. And so I end up doing like these focus groups of Gen Z all the time.
And the perfume thing came up and then I started to say I always used to say no to the influencer seating on perfume. And now I take them all because, yeah, it's a it's a whole thing. So I'm not like super savvy as to what brands are popping right now.
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