Oren Meets World
๐ค SpeakerAppearances Over Time
Podcast Appearances
It can zone in on like, like when I was in China, it was showing me content of other Americans, like in China, like the level of which that they are good at being able to do is actually shocking. even though it's like on a VPN. But then with YouTube, it's so mainstream. The content that succeeds has to be like painfully mainstream, on shorts at least.
It can zone in on like, like when I was in China, it was showing me content of other Americans, like in China, like the level of which that they are good at being able to do is actually shocking. even though it's like on a VPN. But then with YouTube, it's so mainstream. The content that succeeds has to be like painfully mainstream, on shorts at least.
So if you are a niche product, you have less of a chance of reaching your audience there. But if you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube as a primary sales driver for most businesses.
So if you are a niche product, you have less of a chance of reaching your audience there. But if you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube as a primary sales driver for most businesses.
So if you are a niche product, you have less of a chance of reaching your audience there. But if you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube as a primary sales driver for most businesses.
I appreciate that.
I appreciate that.
I appreciate that.
Yeah, well, long form is a brand builder for brands to be able to put out there. And obviously, there's influencers that put a bunch of that inside their content to build it. But when you look at a tactical, useful strategy with arbitrage that you can then compare to, you can come at from a numbers perspective, the way you come at advertising.
Yeah, well, long form is a brand builder for brands to be able to put out there. And obviously, there's influencers that put a bunch of that inside their content to build it. But when you look at a tactical, useful strategy with arbitrage that you can then compare to, you can come at from a numbers perspective, the way you come at advertising.
Yeah, well, long form is a brand builder for brands to be able to put out there. And obviously, there's influencers that put a bunch of that inside their content to build it. But when you look at a tactical, useful strategy with arbitrage that you can then compare to, you can come at from a numbers perspective, the way you come at advertising.
I look at short form, and especially what's happening on TikTok, way more specifically quantifiable, actionable, scalable, organically, than YouTube is more of a... a slower, more marauding, more brand-focused game. Not that that's a bad thing for brands, but I think the opportunity with organic virality on short form is generational.
I look at short form, and especially what's happening on TikTok, way more specifically quantifiable, actionable, scalable, organically, than YouTube is more of a... a slower, more marauding, more brand-focused game. Not that that's a bad thing for brands, but I think the opportunity with organic virality on short form is generational.
I look at short form, and especially what's happening on TikTok, way more specifically quantifiable, actionable, scalable, organically, than YouTube is more of a... a slower, more marauding, more brand-focused game. Not that that's a bad thing for brands, but I think the opportunity with organic virality on short form is generational.
This is a good one. There's a couple of things like the core macro level. There's three types of content, right? Content that drives value and not just like I have three tips, like value that someone wants to bookmark or share. Like my content works so well because I get shared in Slack channels of companies, small and large, every day, thousands of times.
This is a good one. There's a couple of things like the core macro level. There's three types of content, right? Content that drives value and not just like I have three tips, like value that someone wants to bookmark or share. Like my content works so well because I get shared in Slack channels of companies, small and large, every day, thousands of times.
This is a good one. There's a couple of things like the core macro level. There's three types of content, right? Content that drives value and not just like I have three tips, like value that someone wants to bookmark or share. Like my content works so well because I get shared in Slack channels of companies, small and large, every day, thousands of times.
Cause I make content specifically for that. I want my content to get, I want some, I want your director to drop it in the Slack channel and be like, why aren't we doing this? Or I want a creative person to be like sending it to their creative team, I wanna do this. So value that is safeable and shareable either does that or it entertains, it replaces Netflix and the TV experience. or it fails.
Cause I make content specifically for that. I want my content to get, I want some, I want your director to drop it in the Slack channel and be like, why aren't we doing this? Or I want a creative person to be like sending it to their creative team, I wanna do this. So value that is safeable and shareable either does that or it entertains, it replaces Netflix and the TV experience. or it fails.
Cause I make content specifically for that. I want my content to get, I want some, I want your director to drop it in the Slack channel and be like, why aren't we doing this? Or I want a creative person to be like sending it to their creative team, I wanna do this. So value that is safeable and shareable either does that or it entertains, it replaces Netflix and the TV experience. or it fails.