Oren Meets World

There's a young demographic online that are discovering these experiences for the first time. Cologne, right? And there's a ton of influencer videos on colognes. If you see these, these guys have these like cologne collections.

So there's all these influencers have like 50 and then they'll pull the bottle out like really close in front of the camera, like a macro shot, some ornate, like a good example, the John Varvatos bottles are great examples, like ornate crazy bottle. And then they'll take the whiff and they'll be like talking about it or whatever.

So there's all these influencers have like 50 and then they'll pull the bottle out like really close in front of the camera, like a macro shot, some ornate, like a good example, the John Varvatos bottles are great examples, like ornate crazy bottle. And then they'll take the whiff and they'll be like talking about it or whatever.

So there's all these influencers have like 50 and then they'll pull the bottle out like really close in front of the camera, like a macro shot, some ornate, like a good example, the John Varvatos bottles are great examples, like ornate crazy bottle. And then they'll take the whiff and they'll be like talking about it or whatever.

And there's all these, you know, when we were supposed to cologne, whenever we were growing up, like, I don't know, it's like whatever my dad had or like some stuff I saw on a magazine ad. Right. And this is they're getting exposed to it through these insane people on it, on TikTok. And then they're going, hey, I want to start my own journey. What does that look like? But guess what?

And there's all these, you know, when we were supposed to cologne, whenever we were growing up, like, I don't know, it's like whatever my dad had or like some stuff I saw on a magazine ad. Right. And this is they're getting exposed to it through these insane people on it, on TikTok. And then they're going, hey, I want to start my own journey. What does that look like? But guess what?

And there's all these, you know, when we were supposed to cologne, whenever we were growing up, like, I don't know, it's like whatever my dad had or like some stuff I saw on a magazine ad. Right. And this is they're getting exposed to it through these insane people on it, on TikTok. And then they're going, hey, I want to start my own journey. What does that look like? But guess what?

If you watch a video on cologne on Instagram, you're going to get shown more videos about cologne on Instagram. So if you've and then if it's a TikTok shop video. where someone's actually purchasing product recurring from it, Instagram's weighting that super heavily in the cologne algorithm. So basically, as soon as you start down that rabbit hole, you're getting hit with her loss, right?

If you watch a video on cologne on Instagram, you're going to get shown more videos about cologne on Instagram. So if you've and then if it's a TikTok shop video. where someone's actually purchasing product recurring from it, Instagram's weighting that super heavily in the cologne algorithm. So basically, as soon as you start down that rabbit hole, you're getting hit with her loss, right?

If you watch a video on cologne on Instagram, you're going to get shown more videos about cologne on Instagram. So if you've and then if it's a TikTok shop video. where someone's actually purchasing product recurring from it, Instagram's weighting that super heavily in the cologne algorithm. So basically, as soon as you start down that rabbit hole, you're getting hit with her loss, right?

Or with my boy's product and who's hijacking that consumer journey. Who's saying, yeah, instead of finding out any other way, a native TikTok shop brand is taking advantage of that opportunity inside culture. And that is a really interesting concept to me.

Or with my boy's product and who's hijacking that consumer journey. Who's saying, yeah, instead of finding out any other way, a native TikTok shop brand is taking advantage of that opportunity inside culture. And that is a really interesting concept to me.

Or with my boy's product and who's hijacking that consumer journey. Who's saying, yeah, instead of finding out any other way, a native TikTok shop brand is taking advantage of that opportunity inside culture. And that is a really interesting concept to me.

All right. So TikTok shop is a scale game. This is the thing that breaks most CMOs brains right now. Back to our comment about one TikTok account, whatever they started off the account with. TikTok is a game of affiliates, right? So basically other people that create content for your brand and they link your product and they get a percentage of that sale. Most of them are also on retainer.

All right. So TikTok shop is a scale game. This is the thing that breaks most CMOs brains right now. Back to our comment about one TikTok account, whatever they started off the account with. TikTok is a game of affiliates, right? So basically other people that create content for your brand and they link your product and they get a percentage of that sale. Most of them are also on retainer.

All right. So TikTok shop is a scale game. This is the thing that breaks most CMOs brains right now. Back to our comment about one TikTok account, whatever they started off the account with. TikTok is a game of affiliates, right? So basically other people that create content for your brand and they link your product and they get a percentage of that sale. Most of them are also on retainer.

So for instance, I ran TikTok shop at this brand I was at. I was a CMO. Previously, we had a toy brand. We had five or six creators that were on monthly retainer, 1,500 to 2,500 bucks. This is very typical. Bigger brands will build this up to 50 creators, 100 creators. They are thirsting for creators to be able to do this because it's a lucrative system.

So for instance, I ran TikTok shop at this brand I was at. I was a CMO. Previously, we had a toy brand. We had five or six creators that were on monthly retainer, 1,500 to 2,500 bucks. This is very typical. Bigger brands will build this up to 50 creators, 100 creators. They are thirsting for creators to be able to do this because it's a lucrative system.

So for instance, I ran TikTok shop at this brand I was at. I was a CMO. Previously, we had a toy brand. We had five or six creators that were on monthly retainer, 1,500 to 2,500 bucks. This is very typical. Bigger brands will build this up to 50 creators, 100 creators. They are thirsting for creators to be able to do this because it's a lucrative system.

For that 1,500, 2,500 bucks a month, they make, let's say, 15 to 20 videos, sometimes more that are about that. And there's software doing it too, not related to shop, separate combo. And... If those videos go well, people buy product from them on TikTok shop. That creator gets a percentage that goes in their bank account. That's why you see all these kids now.