Oren Meets World
speaker
86 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Oren Meets World’s voice in public audio — every appearance, attributed to the second.
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Appearances
And that includes everything, food, you know, like, you know, jewelry, electronics, like whatever it is, food may say slightly less, but let's say if you wanted to get into the supplements game. There's that, there's a network of other more specific, like you want to do gummies, you want to do stuff made in the US, wherever there's a bunch of like trade shows related to that.
But like Canton Fair is where everything in the world is made. Like all the factories that make everything in the world go to to display their wares. And the Western world is kind of common adopted. And there's enough understanding that you have to deal with people that speak English when you're there.
And that's where people go to find their factories and experience supply chain for the first time. Obviously, if you don't want to go all the way over to China, if you do go there, you're going to get the best rates. You're going to actually see people's operations. You're going to see all the available options. If you don't do that, there's a reason that Alibaba founders are so rich.
Between Alibaba and Pietra, you basically have access to factories of any kind to make anything you want basically anywhere in the world, or you can hunt them down individually. I just feel like to me, like the product creation part is fully antiquated right now.
It's actually so easy to use Alibaba or go talk now through WeChat or with translation or the amount of Chinese people that speak English or to anywhere in the world to make something that really comes down to more of like distribution of ideas being more important than the creation of them.
There's a whole bunch of them. But I would say like, yeah, so like e-commerce, like particles, interesting on e-commerce because you can basically look at any brands like Shopify data over time and store data over time. And so that's a good one to be like, how much do people do promotions? What colors do they sell the most of? How much do they really sell of X units or Y?
Then there's the more traditional ones like Amazon ones, like Helium 10 and things like that. There is a really specific one for TikTok shop. that my brain is short-circuiting on right now, but I'll find that one before the end of it. But I manage my entire life in Notion, in these databases where basically every project has, the supply chain is all tracked in there.
And Notion's great because it's also functional in China. So people can update their statuses and stuff and all like that. But basically every project is tracked in terms of where things are in production and target dates. Content roadmap is populated by where product roadmap ends on a separate doc. But it is interesting.
The creative workflow is the one that's most interesting to talk about because we have CRM, we have ERP, but creative teams, like there's so many briefs and so much content being created now by these teams. And there's really no good way to track it. Everyone's using like these ultra complex, like Notion Slack combos. And there's not like a dedicated creative platform for that.
And it's moving so fast that by the time anyone creates it, it's probably going to be iterated away. But anyway, software opportunity for people. All right, so yes, the TikTok app, the name eludes me at the moment, just because my brain is short circuiting, but basically it shows you creators and how much market value they're doing. So how much sales they're actually making.
And then basically also you can go explore products and categories in a similar way, which allows you to then formulate a strategy to go DM creators, do outreach. And that's the gate that everyone has, right? It's finding more people, actually getting them to want to do something with your product and like getting that relationship and following up is definitely the hardest part of that right now.
No, I mean, I still don't think as a platform, I'm excited about the features they're putting in for products. Like I've tagged a bunch of my own products inside my YouTube channel, things like that. Haven't seen like big sales after anything.
I do not think of that as a platform for brands besides very mainstream CPG brands like that, like that compi foods, um, like, like candy brands, a perfect brand for you for YouTube, YouTube shorts. But I think, um, YouTube, when I talk about the algorithms, like TikTok is extremely good at giving you very specific things.
It can zone in on like, like when I was in China, it was showing me content of other Americans, like in China, like the level of which that they are good at being able to do is actually shocking. even though it's like on a VPN. But then with YouTube, it's so mainstream. The content that succeeds has to be like painfully mainstream, on shorts at least.
So if you are a niche product, you have less of a chance of reaching your audience there. But if you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube as a primary sales driver for most businesses.
I appreciate that.
Yeah, well, long form is a brand builder for brands to be able to put out there. And obviously, there's influencers that put a bunch of that inside their content to build it. But when you look at a tactical, useful strategy with arbitrage that you can then compare to, you can come at from a numbers perspective, the way you come at advertising.
I look at short form, and especially what's happening on TikTok, way more specifically quantifiable, actionable, scalable, organically, than YouTube is more of a... a slower, more marauding, more brand-focused game. Not that that's a bad thing for brands, but I think the opportunity with organic virality on short form is generational.
This is a good one. There's a couple of things like the core macro level. There's three types of content, right? Content that drives value and not just like I have three tips, like value that someone wants to bookmark or share. Like my content works so well because I get shared in Slack channels of companies, small and large, every day, thousands of times.
Cause I make content specifically for that. I want my content to get, I want some, I want your director to drop it in the Slack channel and be like, why aren't we doing this? Or I want a creative person to be like sending it to their creative team, I wanna do this. So value that is safeable and shareable either does that or it entertains, it replaces Netflix and the TV experience. or it fails.
Showing 61–80 of 86 · page 4 of 5
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