Oren Meets World

And so all that kind of happens in one place. And that's one of like 10 discords where this is happening.

Yeah, well, also I look at, I mean, honestly, so my last, before I hopped on this podcast, I was giving a talk to YC about content for software. And so a quick note on that is the same thing is happening in software, right? So if you look at... AirBuds, you look at, I think the other one is like, is Humane. Humane is like the mental health one. There's Jenny, there's GG Dating.

Yeah, well, also I look at, I mean, honestly, so my last, before I hopped on this podcast, I was giving a talk to YC about content for software. And so a quick note on that is the same thing is happening in software, right? So if you look at... AirBuds, you look at, I think the other one is like, is Humane. Humane is like the mental health one. There's Jenny, there's GG Dating.

Yeah, well, also I look at, I mean, honestly, so my last, before I hopped on this podcast, I was giving a talk to YC about content for software. And so a quick note on that is the same thing is happening in software, right? So if you look at... AirBuds, you look at, I think the other one is like, is Humane. Humane is like the mental health one. There's Jenny, there's GG Dating.

GG Dating is a good one. There's Trip BFF. The software that said, hey, content market fit is as important as product market fit, but they're using 50 creators. Like I think AirBuds definitely has 50. You know, GG has four or five accounts, maybe two or three creators. But even like Ladder has like 30 trainers on their fitness app that are creators. So they're applying the same theory.

GG Dating is a good one. There's Trip BFF. The software that said, hey, content market fit is as important as product market fit, but they're using 50 creators. Like I think AirBuds definitely has 50. You know, GG has four or five accounts, maybe two or three creators. But even like Ladder has like 30 trainers on their fitness app that are creators. So they're applying the same theory.

GG Dating is a good one. There's Trip BFF. The software that said, hey, content market fit is as important as product market fit, but they're using 50 creators. Like I think AirBuds definitely has 50. You know, GG has four or five accounts, maybe two or three creators. But even like Ladder has like 30 trainers on their fitness app that are creators. So they're applying the same theory.

They just don't have the unit economics that TikTok shop does. TikTok shock is great because there's a get rich dynamic that is material, but you can literally calculate out the way you calculate like meta ads ROAS and like be in the mix of, that's amazing. Software, you have to like look at, it's much more, it's a little more intangible, but that's literally happening.

They just don't have the unit economics that TikTok shop does. TikTok shock is great because there's a get rich dynamic that is material, but you can literally calculate out the way you calculate like meta ads ROAS and like be in the mix of, that's amazing. Software, you have to like look at, it's much more, it's a little more intangible, but that's literally happening.

They just don't have the unit economics that TikTok shop does. TikTok shock is great because there's a get rich dynamic that is material, but you can literally calculate out the way you calculate like meta ads ROAS and like be in the mix of, that's amazing. Software, you have to like look at, it's much more, it's a little more intangible, but that's literally happening.

But also you look at like, to your point about the creator YC, like I run this program called Cut 30. We have 100, 150 people in it every time we do it. It's like every six weeks to teach people how to be content creators. And the hit rate's crazy. Like the group chat of the people, we have a group chat of people that like really pop off going from there.

But also you look at like, to your point about the creator YC, like I run this program called Cut 30. We have 100, 150 people in it every time we do it. It's like every six weeks to teach people how to be content creators. And the hit rate's crazy. Like the group chat of the people, we have a group chat of people that like really pop off going from there.

But also you look at like, to your point about the creator YC, like I run this program called Cut 30. We have 100, 150 people in it every time we do it. It's like every six weeks to teach people how to be content creators. And the hit rate's crazy. Like the group chat of the people, we have a group chat of people that like really pop off going from there.

And it's like 16, 18 people who've become like, hundreds of thousands of followers. And we're not the only one. There's other people that are doing that. But all this is happening in these closet communities. The only people that know about that, I don't go run a million ads about that or talk about it every day. It's just people that have gone down funnel enough to even get promoted to.

And it's like 16, 18 people who've become like, hundreds of thousands of followers. And we're not the only one. There's other people that are doing that. But all this is happening in these closet communities. The only people that know about that, I don't go run a million ads about that or talk about it every day. It's just people that have gone down funnel enough to even get promoted to.

And it's like 16, 18 people who've become like, hundreds of thousands of followers. And we're not the only one. There's other people that are doing that. But all this is happening in these closet communities. The only people that know about that, I don't go run a million ads about that or talk about it every day. It's just people that have gone down funnel enough to even get promoted to.

Same thing with a collective. They're not splashing that on the front page. A bunch of us aren't tweeting about it, but it happens in the background. And that's where I feel like entrepreneurs and CMOs get left out is because if you can't find a way to be visible into the world that's happening around you and into the trends that are around you, you're literally just getting left behind.

Same thing with a collective. They're not splashing that on the front page. A bunch of us aren't tweeting about it, but it happens in the background. And that's where I feel like entrepreneurs and CMOs get left out is because if you can't find a way to be visible into the world that's happening around you and into the trends that are around you, you're literally just getting left behind.

Same thing with a collective. They're not splashing that on the front page. A bunch of us aren't tweeting about it, but it happens in the background. And that's where I feel like entrepreneurs and CMOs get left out is because if you can't find a way to be visible into the world that's happening around you and into the trends that are around you, you're literally just getting left behind.

It's an operational nightmare. The hardest part about that is dealing with TikTok and your inventory being in there or not. So like I mentioned, I was at a toy brand with this beforehand. We got shut down on TikTok shop so much that we basically stopped. We had a product that was on the edge of compliance. There's a reason for that.