Oren Meets World

It's an operational nightmare. The hardest part about that is dealing with TikTok and your inventory being in there or not. So like I mentioned, I was at a toy brand with this beforehand. We got shut down on TikTok shop so much that we basically stopped. We had a product that was on the edge of compliance. There's a reason for that.

It's an operational nightmare. The hardest part about that is dealing with TikTok and your inventory being in there or not. So like I mentioned, I was at a toy brand with this beforehand. We got shut down on TikTok shop so much that we basically stopped. We had a product that was on the edge of compliance. There's a reason for that.

But basically, there's just so many logistics around shipping and customer service and compliance and violations and strikes that's like all automated by TikTok that you have to be... You need to have a uniquely insane and process-driven operational person who is dedicated to that to work through the scale.

But basically, there's just so many logistics around shipping and customer service and compliance and violations and strikes that's like all automated by TikTok that you have to be... You need to have a uniquely insane and process-driven operational person who is dedicated to that to work through the scale.

But basically, there's just so many logistics around shipping and customer service and compliance and violations and strikes that's like all automated by TikTok that you have to be... You need to have a uniquely insane and process-driven operational person who is dedicated to that to work through the scale.

But if you are, it is likely worth that on the other end, especially if you have a good Amazon business because the crossover is huge. And if you're walking into a retail conversation, something I like to call out is I worked with this water brand called Chlorophyll Water, where he was really early on TikTok, the founder. Seeded out a ton of product on TikTok when he launched.

But if you are, it is likely worth that on the other end, especially if you have a good Amazon business because the crossover is huge. And if you're walking into a retail conversation, something I like to call out is I worked with this water brand called Chlorophyll Water, where he was really early on TikTok, the founder. Seeded out a ton of product on TikTok when he launched.

But if you are, it is likely worth that on the other end, especially if you have a good Amazon business because the crossover is huge. And if you're walking into a retail conversation, something I like to call out is I worked with this water brand called Chlorophyll Water, where he was really early on TikTok, the founder. Seeded out a ton of product on TikTok when he launched.

We had this whole SEO strategy we put together. But he had, there was something like a billion views on the Chlorophyll Water hashtag when he launched. And he walked that right into retail and was like, look at the demand for my product. But this is not a product that is consumed online. People don't buy cases of water or single water. It's a product that's consumed in retail.

We had this whole SEO strategy we put together. But he had, there was something like a billion views on the Chlorophyll Water hashtag when he launched. And he walked that right into retail and was like, look at the demand for my product. But this is not a product that is consumed online. People don't buy cases of water or single water. It's a product that's consumed in retail.

We had this whole SEO strategy we put together. But he had, there was something like a billion views on the Chlorophyll Water hashtag when he launched. And he walked that right into retail and was like, look at the demand for my product. But this is not a product that is consumed online. People don't buy cases of water or single water. It's a product that's consumed in retail.

And guess how those retail conversations went, right? Of course, they want to take advantage of that arbitrage, right? We want to be the person that has that availability. That's still the conversation. We talk about TikTok shop. There's the crossover to Amazon and the crossover to natural retail because of how much discovery entertainment happens on that platform today.

And guess how those retail conversations went, right? Of course, they want to take advantage of that arbitrage, right? We want to be the person that has that availability. That's still the conversation. We talk about TikTok shop. There's the crossover to Amazon and the crossover to natural retail because of how much discovery entertainment happens on that platform today.

And guess how those retail conversations went, right? Of course, they want to take advantage of that arbitrage, right? We want to be the person that has that availability. That's still the conversation. We talk about TikTok shop. There's the crossover to Amazon and the crossover to natural retail because of how much discovery entertainment happens on that platform today.

In terms of making a product?

In terms of making a product?

In terms of making a product?

So I would go to like, if you know, kind of, if you have a general idea, but you want to go into the belly of the beast, then I would go to Canton Fair. It's twice a year. It's in China. I know that sounds like something that would be a wild thing to do, but it is a literally like, it's like the Mecca for where things are created.

So I would go to like, if you know, kind of, if you have a general idea, but you want to go into the belly of the beast, then I would go to Canton Fair. It's twice a year. It's in China. I know that sounds like something that would be a wild thing to do, but it is a literally like, it's like the Mecca for where things are created.

So I would go to like, if you know, kind of, if you have a general idea, but you want to go into the belly of the beast, then I would go to Canton Fair. It's twice a year. It's in China. I know that sounds like something that would be a wild thing to do, but it is a literally like, it's like the Mecca for where things are created.