Pablo Torre

Yes, home of the Patriots.

Yeah, one of the glories, it turns out, of sports federalism is local.

It is the whole idea of the final.

We're culminating this thing in New York slash New Jersey, which is a concept that has now been formalized in terms of signage.

We've been invaded enough by you Brits that now we do.

I won't say anything else about invasions.

One of the most New Jersey requests.

Which is to say that there are lots of local, regional brands, identities, and they are not all thinking about this the same way.

And this is why I'm so excited to do this episode and examine this folder of documents, because this is not FIFA saying, with a weapon, sign this or else.

This is how the American World Cup gets made.

And it's with consent, or at the very least, some understanding that this is all going to be worth it.

So I want to open this folder up because you and the Athletic FC, our colleagues there, when you examine the accounting here, it does make sense to just explain.

So American cities are agreeing to pay, to foot the bill for the World Cup.

And I get that with the Olympics, you know, like international governing body comes in, town cleans up, build a new stadium, stadium with,

knows what happens to it.

Tourist come, tourist go.

It's sort of this ghost town, this like once sort of like sports Pompeii kind of vibe.

FIFA's model though, what they are selling is its own, is its own distinct package.

How would you explain what's folded inside of it?

Right.