Pablo Torre

Also, most crucially here, the mayor of Chicago from when to when?

Right.

And he has been, I would say, sports curious for a long time, although his background is in ballet, which just gives an excuse to show this photo.

But this is also the guy who got the NFL draft to leave New York, got the NHL draft to Chicago, got the NBA All-Star game.

He very strategically wanted these big sporting events for his city.

I remember they said, well, this will be a great marketing for the city.

I said, I don't need you for marketing.

I just had the NFL draft.

I said, I don't need you.

I said, you think Chicago needs you for marketing?

I said, not happening.

And I can't monetize marketing.

I'm not like the smartest businessman.

I said, but I've passed eighth grade math and the numbers don't work.

I should clarify that we here at Palpatory finds out a podcast supported by advertising loves marketing.

We love it.

But if you're the guy leading Chicago and you're getting the sales pitch and you're saying we need something more concrete than the promise of brand value, it feels like

That would be a hard sticking point.

I said, if you're not taking this out, that was kind of like the straw that broke the camel's back.

I said, you can't have something in there.