Paddy Galloway

I read it, I believe, in a book about Steve Jobs, but his idea of, like, 110-1, when they were thinking of, like, innovations and ideas instead of Apple, just, like, realizing that some of it is just, like, volume. Like, if you get enough volume, you put it into an effective filtering system, your quality is going to improve. And I think that's very true for ideation.

And then my point here is try to start brainstorming around outliers. So at the beginning, I do think it's very useful to focus most of your attention on, okay, we've established a channel. Now we're in the improvement phase. What is really working in the niche? Let's make a list of all the things that are working in the niche using tools like we've mentioned.

And then my point here is try to start brainstorming around outliers. So at the beginning, I do think it's very useful to focus most of your attention on, okay, we've established a channel. Now we're in the improvement phase. What is really working in the niche? Let's make a list of all the things that are working in the niche using tools like we've mentioned.

And then my point here is try to start brainstorming around outliers. So at the beginning, I do think it's very useful to focus most of your attention on, okay, we've established a channel. Now we're in the improvement phase. What is really working in the niche? Let's make a list of all the things that are working in the niche using tools like we've mentioned.

And then for each one of those ideas, let's brainstorm four or five ways we could change, adapt, twist this idea into something new for ourselves. And one of my favorite things to do is... look at my niche and then find what I would describe as like kind of niches that are vertical to it are very similar to the niche, but not the niche.

And then for each one of those ideas, let's brainstorm four or five ways we could change, adapt, twist this idea into something new for ourselves. And one of my favorite things to do is... look at my niche and then find what I would describe as like kind of niches that are vertical to it are very similar to the niche, but not the niche.

And then for each one of those ideas, let's brainstorm four or five ways we could change, adapt, twist this idea into something new for ourselves. And one of my favorite things to do is... look at my niche and then find what I would describe as like kind of niches that are vertical to it are very similar to the niche, but not the niche.

So for example, if you are a fishing channel, let's say, what is something that's like fishing in many ways, but is not fishing? To me, something that's like fishing, but it's not fishing is golf. Bear with me. The reason why I would say that is golf is enjoyed by a similar demographic of people to fishing, generally speaking in the USA. It is very equipment focused.

So for example, if you are a fishing channel, let's say, what is something that's like fishing in many ways, but is not fishing? To me, something that's like fishing, but it's not fishing is golf. Bear with me. The reason why I would say that is golf is enjoyed by a similar demographic of people to fishing, generally speaking in the USA. It is very equipment focused.

So for example, if you are a fishing channel, let's say, what is something that's like fishing in many ways, but is not fishing? To me, something that's like fishing, but it's not fishing is golf. Bear with me. The reason why I would say that is golf is enjoyed by a similar demographic of people to fishing, generally speaking in the USA. It is very equipment focused.

So it's gear heavy, like golf clubs, fishing rods, tackle. Those things are very kind of similar. It's an outdoor pursuit. So when I look at the niche, and if I say I'm a fishing channel, I might study other fishing channels, but also golf channels and say, well, something worked really well in golf. It's not a world apart from fishing. So is there a way to adapt it?

So it's gear heavy, like golf clubs, fishing rods, tackle. Those things are very kind of similar. It's an outdoor pursuit. So when I look at the niche, and if I say I'm a fishing channel, I might study other fishing channels, but also golf channels and say, well, something worked really well in golf. It's not a world apart from fishing. So is there a way to adapt it?

So it's gear heavy, like golf clubs, fishing rods, tackle. Those things are very kind of similar. It's an outdoor pursuit. So when I look at the niche, and if I say I'm a fishing channel, I might study other fishing channels, but also golf channels and say, well, something worked really well in golf. It's not a world apart from fishing. So is there a way to adapt it?

So if we see there's a big outlier where someone played a whole round of golf with a wooden golf set, which I saw was a huge outlier for someone. Maybe in the niche of fishing, that's I fished a lake with wooden fishing rods, something like that. That's kind of top of my head. I'm sure there's better examples out there.

So if we see there's a big outlier where someone played a whole round of golf with a wooden golf set, which I saw was a huge outlier for someone. Maybe in the niche of fishing, that's I fished a lake with wooden fishing rods, something like that. That's kind of top of my head. I'm sure there's better examples out there.

So if we see there's a big outlier where someone played a whole round of golf with a wooden golf set, which I saw was a huge outlier for someone. Maybe in the niche of fishing, that's I fished a lake with wooden fishing rods, something like that. That's kind of top of my head. I'm sure there's better examples out there.

But I like to not only look at my niche, but also kind of similar niches and try to adapt into what I'm doing. I think that's like a great place to start. It's just to really brainstorm outliers like that.

But I like to not only look at my niche, but also kind of similar niches and try to adapt into what I'm doing. I think that's like a great place to start. It's just to really brainstorm outliers like that.

But I like to not only look at my niche, but also kind of similar niches and try to adapt into what I'm doing. I think that's like a great place to start. It's just to really brainstorm outliers like that.

Yeah. Yeah. There's actually, I mean, that could be a whole nother pub, but like, I feel like there's a lot of open space for these kind of tools in the YouTube industry. Like something I'm always like trying to figure out as well is overlap, audience overlap. How I've traditionally done that is I used to use a tool that was called subreddit overlap.