Paddy Galloway

Yeah. Yeah. There's actually, I mean, that could be a whole nother pub, but like, I feel like there's a lot of open space for these kind of tools in the YouTube industry. Like something I'm always like trying to figure out as well is overlap, audience overlap. How I've traditionally done that is I used to use a tool that was called subreddit overlap.

Yeah. Yeah. There's actually, I mean, that could be a whole nother pub, but like, I feel like there's a lot of open space for these kind of tools in the YouTube industry. Like something I'm always like trying to figure out as well is overlap, audience overlap. How I've traditionally done that is I used to use a tool that was called subreddit overlap.

Let's keep going. All right. Step five, start making three thumbnails per video. Just do it. Everyone has ABC testing. So... YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload. It's kind of controversial. Some people don't like it. Some people do like it.

Let's keep going. All right. Step five, start making three thumbnails per video. Just do it. Everyone has ABC testing. So... YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload. It's kind of controversial. Some people don't like it. Some people do like it.

Let's keep going. All right. Step five, start making three thumbnails per video. Just do it. Everyone has ABC testing. So... YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload. It's kind of controversial. Some people don't like it. Some people do like it.

I use it with most of my clients and find it as effective and increases the average user we're getting for videos when we try it. But even regardless of ABC testing, Thumbnails are so important. They're kind of like the 20% of, you know, a video that gets 80% of the results in some ways. And yet people still like spend 20 hours, 30 hours on a video and then they spend 20 minutes on a thumbnail.

I use it with most of my clients and find it as effective and increases the average user we're getting for videos when we try it. But even regardless of ABC testing, Thumbnails are so important. They're kind of like the 20% of, you know, a video that gets 80% of the results in some ways. And yet people still like spend 20 hours, 30 hours on a video and then they spend 20 minutes on a thumbnail.

I use it with most of my clients and find it as effective and increases the average user we're getting for videos when we try it. But even regardless of ABC testing, Thumbnails are so important. They're kind of like the 20% of, you know, a video that gets 80% of the results in some ways. And yet people still like spend 20 hours, 30 hours on a video and then they spend 20 minutes on a thumbnail.

Uh, which is crazy. And to use an extreme example, rebel are like one of our biggest, um, corporate clients. I was speaking to like two or 300 rebel producers. I looked at a video and I kind of broke down the video. I was like, okay, there were 50 people involved in this video. It was filmed over all these weeks involved this much risk, this much experimentation, all this stuff.

Uh, which is crazy. And to use an extreme example, rebel are like one of our biggest, um, corporate clients. I was speaking to like two or 300 rebel producers. I looked at a video and I kind of broke down the video. I was like, okay, there were 50 people involved in this video. It was filmed over all these weeks involved this much risk, this much experimentation, all this stuff.

Uh, which is crazy. And to use an extreme example, rebel are like one of our biggest, um, corporate clients. I was speaking to like two or 300 rebel producers. I looked at a video and I kind of broke down the video. I was like, okay, there were 50 people involved in this video. It was filmed over all these weeks involved this much risk, this much experimentation, all this stuff.

And then, you know, I mentioned the budget, which I can't mention the video, but you can imagine big ass budget for this video. Then it was like, how long did we spend on the thumbnail? And someone was like, we made it like 20 minutes before upload.

And then, you know, I mentioned the budget, which I can't mention the video, but you can imagine big ass budget for this video. Then it was like, how long did we spend on the thumbnail? And someone was like, we made it like 20 minutes before upload.

And then, you know, I mentioned the budget, which I can't mention the video, but you can imagine big ass budget for this video. Then it was like, how long did we spend on the thumbnail? And someone was like, we made it like 20 minutes before upload.

And I was like, if the thumbnail can lead to so much of a difference in performance, it can literally be like 50 or 60% of what makes a video effective on YouTube. And we're spending so much time, like hundreds, maybe thousands of total hours of employees working on this video. And then we spent 20 minutes on the thumbnail. It's just doesn't make sense.

And I was like, if the thumbnail can lead to so much of a difference in performance, it can literally be like 50 or 60% of what makes a video effective on YouTube. And we're spending so much time, like hundreds, maybe thousands of total hours of employees working on this video. And then we spent 20 minutes on the thumbnail. It's just doesn't make sense.

And I was like, if the thumbnail can lead to so much of a difference in performance, it can literally be like 50 or 60% of what makes a video effective on YouTube. And we're spending so much time, like hundreds, maybe thousands of total hours of employees working on this video. And then we spent 20 minutes on the thumbnail. It's just doesn't make sense.

So while you're making videos, try to get to a place where you're making two or three thumb options per video. And I'm going to hit you with this, Greg, do you do that right now for your channel?

So while you're making videos, try to get to a place where you're making two or three thumb options per video. And I'm going to hit you with this, Greg, do you do that right now for your channel?

So while you're making videos, try to get to a place where you're making two or three thumb options per video. And I'm going to hit you with this, Greg, do you do that right now for your channel?