Paddy Galloway

A few years ago, I was looking at a retention curve with a creator and he was like, for the life of me, I can't understand why 10 minutes into the video, this was a 20 minute video. So 10 minutes in, I lost 5% of viewers, like 5% of people left. And for his video with how many views he was getting, that was like maybe 50,000 people clicking off the video at that point.

A few years ago, I was looking at a retention curve with a creator and he was like, for the life of me, I can't understand why 10 minutes into the video, this was a 20 minute video. So 10 minutes in, I lost 5% of viewers, like 5% of people left. And for his video with how many views he was getting, that was like maybe 50,000 people clicking off the video at that point.

A few years ago, I was looking at a retention curve with a creator and he was like, for the life of me, I can't understand why 10 minutes into the video, this was a 20 minute video. So 10 minutes in, I lost 5% of viewers, like 5% of people left. And for his video with how many views he was getting, that was like maybe 50,000 people clicking off the video at that point.

And he was like, I don't understand it. And I watched the video and on the surface, there was nothing in it. Like he didn't like do a bad edit. He didn't like bring in something really boring. But what he did was he used language that made it feel like the video was ending.

And he was like, I don't understand it. And I watched the video and on the surface, there was nothing in it. Like he didn't like do a bad edit. He didn't like bring in something really boring. But what he did was he used language that made it feel like the video was ending.

And he was like, I don't understand it. And I watched the video and on the surface, there was nothing in it. Like he didn't like do a bad edit. He didn't like bring in something really boring. But what he did was he used language that made it feel like the video was ending.

So he said, at the end of the day, the reason America pulled out from Afghanistan, because I think that was like the topic for the video. He said, at the end of the day, and viewers heard that and they were like, oh, the video's over. Goodbye. And when I brought up that point, he's like, that can't be right because they have like the progress bar. So they would have known that wasn't the end.

So he said, at the end of the day, the reason America pulled out from Afghanistan, because I think that was like the topic for the video. He said, at the end of the day, and viewers heard that and they were like, oh, the video's over. Goodbye. And when I brought up that point, he's like, that can't be right because they have like the progress bar. So they would have known that wasn't the end.

So he said, at the end of the day, the reason America pulled out from Afghanistan, because I think that was like the topic for the video. He said, at the end of the day, and viewers heard that and they were like, oh, the video's over. Goodbye. And when I brought up that point, he's like, that can't be right because they have like the progress bar. So they would have known that wasn't the end.

I'm like, dude, have you seen someone watching YouTube? they're like one swipe away from changing content all the time. Like you're hanging by a thread the entire time.

I'm like, dude, have you seen someone watching YouTube? they're like one swipe away from changing content all the time. Like you're hanging by a thread the entire time.

I'm like, dude, have you seen someone watching YouTube? they're like one swipe away from changing content all the time. Like you're hanging by a thread the entire time.

So if you give someone this indication that the video might be closing to an end, so like another language like this is like, you know, nevertheless, like I hate that word because that like makes people think it's like a summary of the video and it's going to end. So like to recap, another thing I hate, like whenever someone does that, I just like feel like getting sick. So

So if you give someone this indication that the video might be closing to an end, so like another language like this is like, you know, nevertheless, like I hate that word because that like makes people think it's like a summary of the video and it's going to end. So like to recap, another thing I hate, like whenever someone does that, I just like feel like getting sick. So

So if you give someone this indication that the video might be closing to an end, so like another language like this is like, you know, nevertheless, like I hate that word because that like makes people think it's like a summary of the video and it's going to end. So like to recap, another thing I hate, like whenever someone does that, I just like feel like getting sick. So

Little things like that you notice from studying retention curves. And these are the little improvements where you're like, okay, well, 5% of people left at that point in the video. It might seem like a small amount, but that's 50,000 people. YouTube is about marginal gains. It's also about marginal gains over competitors. So two videos being side by side by each other.

Little things like that you notice from studying retention curves. And these are the little improvements where you're like, okay, well, 5% of people left at that point in the video. It might seem like a small amount, but that's 50,000 people. YouTube is about marginal gains. It's also about marginal gains over competitors. So two videos being side by side by each other.

Little things like that you notice from studying retention curves. And these are the little improvements where you're like, okay, well, 5% of people left at that point in the video. It might seem like a small amount, but that's 50,000 people. YouTube is about marginal gains. It's also about marginal gains over competitors. So two videos being side by side by each other.

If one video loses 5% at the 10 minute mark, and that's 5% of people that are not going to watch the next 10 minutes of content. You compare that against the competitor who holds up that 5%. it might be the difference in the video getting one million views and three million views. You know, that sounds ridiculous and that's really kind of stretching, but like these things really add up.

If one video loses 5% at the 10 minute mark, and that's 5% of people that are not going to watch the next 10 minutes of content. You compare that against the competitor who holds up that 5%. it might be the difference in the video getting one million views and three million views. You know, that sounds ridiculous and that's really kind of stretching, but like these things really add up.