Paddy Galloway

If one video loses 5% at the 10 minute mark, and that's 5% of people that are not going to watch the next 10 minutes of content. You compare that against the competitor who holds up that 5%. it might be the difference in the video getting one million views and three million views. You know, that sounds ridiculous and that's really kind of stretching, but like these things really add up.

So these small improvements can make a big difference to video performance. 100%. Awesome. So if there's time, we can jump into next here, which is just a real quick cheat sheet on ideas. So I've mentioned how important ideas are a lot on this podcast so far. So I just want to really quickly run through basically how I think about it.

So these small improvements can make a big difference to video performance. 100%. Awesome. So if there's time, we can jump into next here, which is just a real quick cheat sheet on ideas. So I've mentioned how important ideas are a lot on this podcast so far. So I just want to really quickly run through basically how I think about it.

So these small improvements can make a big difference to video performance. 100%. Awesome. So if there's time, we can jump into next here, which is just a real quick cheat sheet on ideas. So I've mentioned how important ideas are a lot on this podcast so far. So I just want to really quickly run through basically how I think about it.

So this is like my diagram for sort of explaining how I think about ideation for YouTube. First of all, you have zero ideas at this point. You're just trying to understand like your strategy for your channel. So a lot of that is what's my niche, but also some of these frameworks, which I'm gonna touch on in a second.

So this is like my diagram for sort of explaining how I think about ideation for YouTube. First of all, you have zero ideas at this point. You're just trying to understand like your strategy for your channel. So a lot of that is what's my niche, but also some of these frameworks, which I'm gonna touch on in a second.

So this is like my diagram for sort of explaining how I think about ideation for YouTube. First of all, you have zero ideas at this point. You're just trying to understand like your strategy for your channel. So a lot of that is what's my niche, but also some of these frameworks, which I'm gonna touch on in a second.

Then you brainstorm 100 plus ideas, whether that's in a week, a month, but just brainstorm 100 plus ideas, ideally in a week. Then you apply elimination criteria. It's a classic funnel you're eliminating at this point. Then you're left with, let's say, 10 strong ideas. And then you further develop one.

Then you brainstorm 100 plus ideas, whether that's in a week, a month, but just brainstorm 100 plus ideas, ideally in a week. Then you apply elimination criteria. It's a classic funnel you're eliminating at this point. Then you're left with, let's say, 10 strong ideas. And then you further develop one.

Then you brainstorm 100 plus ideas, whether that's in a week, a month, but just brainstorm 100 plus ideas, ideally in a week. Then you apply elimination criteria. It's a classic funnel you're eliminating at this point. Then you're left with, let's say, 10 strong ideas. And then you further develop one.

So sort of 0, 100, 10, 1, that is the framework I've used for most of the channels that we work with. And the keys really are brainstorming enough and then having like a strict criteria for what actually becomes a video on your channel to eliminate and whittle down those ideas to be left with the 10 best and then selecting the best out of those 10 you think is the best to go forward with.

So sort of 0, 100, 10, 1, that is the framework I've used for most of the channels that we work with. And the keys really are brainstorming enough and then having like a strict criteria for what actually becomes a video on your channel to eliminate and whittle down those ideas to be left with the 10 best and then selecting the best out of those 10 you think is the best to go forward with.

So sort of 0, 100, 10, 1, that is the framework I've used for most of the channels that we work with. And the keys really are brainstorming enough and then having like a strict criteria for what actually becomes a video on your channel to eliminate and whittle down those ideas to be left with the 10 best and then selecting the best out of those 10 you think is the best to go forward with.

two frameworks that I find are really useful for this. First one is CCN fit. So what I notice, and this actually leads a little bit into your point earlier about like niches, sub-niches, and then like what are broad videos in a niche versus like core videos in a niche. But generally when I'm ideating for a channel, like I always want videos to have CCN fit.

two frameworks that I find are really useful for this. First one is CCN fit. So what I notice, and this actually leads a little bit into your point earlier about like niches, sub-niches, and then like what are broad videos in a niche versus like core videos in a niche. But generally when I'm ideating for a channel, like I always want videos to have CCN fit.

two frameworks that I find are really useful for this. First one is CCN fit. So what I notice, and this actually leads a little bit into your point earlier about like niches, sub-niches, and then like what are broad videos in a niche versus like core videos in a niche. But generally when I'm ideating for a channel, like I always want videos to have CCN fit.

I want them to be appealing to the core, casual and new. It's very simple in theory, but like a lot of things on this call, simple in theory, but execution is hard because what I find is oftentimes people make videos that are too core focused. Maybe the video we talked about earlier, the marketing plan for 2025. It's too core.

I want them to be appealing to the core, casual and new. It's very simple in theory, but like a lot of things on this call, simple in theory, but execution is hard because what I find is oftentimes people make videos that are too core focused. Maybe the video we talked about earlier, the marketing plan for 2025. It's too core.

I want them to be appealing to the core, casual and new. It's very simple in theory, but like a lot of things on this call, simple in theory, but execution is hard because what I find is oftentimes people make videos that are too core focused. Maybe the video we talked about earlier, the marketing plan for 2025. It's too core.

People cared about it, but only like a real small part of the core cared about it. Then other times people make videos that are too new viewer focused and they alienate the core. They go too far outside of the core. They're trying to do something too different. And I always like to sort of look at my videos and say, does this have CCN fit?