Paddy Galloway
👤 PersonAppearances Over Time
Podcast Appearances
People cared about it, but only like a real small part of the core cared about it. Then other times people make videos that are too new viewer focused and they alienate the core. They go too far outside of the core. They're trying to do something too different. And I always like to sort of look at my videos and say, does this have CCN fit?
People cared about it, but only like a real small part of the core cared about it. Then other times people make videos that are too new viewer focused and they alienate the core. They go too far outside of the core. They're trying to do something too different. And I always like to sort of look at my videos and say, does this have CCN fit?
Like, does this hit my core casual new viewer on my channel? So I always like to say, does my like fan favorite viewer who watches everything I do, are they going to like it? And does this viewer who I've never heard before, never watched my content before, are they going to be able to enjoy and consume this content as well? So I think that's a really important framework to think about.
Like, does this hit my core casual new viewer on my channel? So I always like to say, does my like fan favorite viewer who watches everything I do, are they going to like it? And does this viewer who I've never heard before, never watched my content before, are they going to be able to enjoy and consume this content as well? So I think that's a really important framework to think about.
Like, does this hit my core casual new viewer on my channel? So I always like to say, does my like fan favorite viewer who watches everything I do, are they going to like it? And does this viewer who I've never heard before, never watched my content before, are they going to be able to enjoy and consume this content as well? So I think that's a really important framework to think about.
And then I would say this is arguably the most important to understand on YouTube. And it's where almost everyone goes wrong in my opinion, which is I like to build channels where each video I look at it and say, does this have 80% plus? I should actually add like a plus there because videos can have higher than that audience overlap. So I don't want to make two videos.
And then I would say this is arguably the most important to understand on YouTube. And it's where almost everyone goes wrong in my opinion, which is I like to build channels where each video I look at it and say, does this have 80% plus? I should actually add like a plus there because videos can have higher than that audience overlap. So I don't want to make two videos.
And then I would say this is arguably the most important to understand on YouTube. And it's where almost everyone goes wrong in my opinion, which is I like to build channels where each video I look at it and say, does this have 80% plus? I should actually add like a plus there because videos can have higher than that audience overlap. So I don't want to make two videos.
Like everyone thinks, okay, I understand the niche thing. I should be in a niche. I should be a sushi restaurant that doesn't serve burgers, whatever. But then they still make content that jumps around too much between different things. They jumped around too much between different topics. Like maybe it's your business channel, but you're covering videos that focus on like startups.
Like everyone thinks, okay, I understand the niche thing. I should be in a niche. I should be a sushi restaurant that doesn't serve burgers, whatever. But then they still make content that jumps around too much between different things. They jumped around too much between different topics. Like maybe it's your business channel, but you're covering videos that focus on like startups.
Like everyone thinks, okay, I understand the niche thing. I should be in a niche. I should be a sushi restaurant that doesn't serve burgers, whatever. But then they still make content that jumps around too much between different things. They jumped around too much between different topics. Like maybe it's your business channel, but you're covering videos that focus on like startups.
And then you make videos that focus on like cashflow businesses that do 10 million a year that are already existing. And you don't make that interesting to the startup audience or whatever. So I always like to look at the content and say 80% plus overlap.
And then you make videos that focus on like cashflow businesses that do 10 million a year that are already existing. And you don't make that interesting to the startup audience or whatever. So I always like to look at the content and say 80% plus overlap.
And then you make videos that focus on like cashflow businesses that do 10 million a year that are already existing. And you don't make that interesting to the startup audience or whatever. So I always like to look at the content and say 80% plus overlap.
We have to look at our videos and say, people that watch this video, 80% plus of those people could watch this video, could watch this video, could watch this video, could watch this video, and look at it like a catalog in that sense. And yeah, I find a lot of people just don't really grasp that as a concept, which is really interesting.
We have to look at our videos and say, people that watch this video, 80% plus of those people could watch this video, could watch this video, could watch this video, could watch this video, and look at it like a catalog in that sense. And yeah, I find a lot of people just don't really grasp that as a concept, which is really interesting.
We have to look at our videos and say, people that watch this video, 80% plus of those people could watch this video, could watch this video, could watch this video, could watch this video, and look at it like a catalog in that sense. And yeah, I find a lot of people just don't really grasp that as a concept, which is really interesting.
Yeah, like this to me is scheduled time. It's, I think so many people just do ideation where they do like shower thought ideation, which is like, oh, I'm going for a walk. I'm in the shower. I think of an idea, write it down in my notes app. And that's something, but I like to schedule idea time.
Yeah, like this to me is scheduled time. It's, I think so many people just do ideation where they do like shower thought ideation, which is like, oh, I'm going for a walk. I'm in the shower. I think of an idea, write it down in my notes app. And that's something, but I like to schedule idea time.
Yeah, like this to me is scheduled time. It's, I think so many people just do ideation where they do like shower thought ideation, which is like, oh, I'm going for a walk. I'm in the shower. I think of an idea, write it down in my notes app. And that's something, but I like to schedule idea time.