Paddy Galloway

It's something you've already done, you know, or like they'll just say, well, you should do something like this again. And you know, that might be a good idea, but. maybe there's something else that exists out there.

Thousand percent. To me, there's like three main sources of ideas for YouTube channels. So external sources, this is basically like outlier theory, outlier ideation, which is looking at other channels. We've talked about this throughout this podcast, but using tools like view stats, one of 10, even just looking at YouTube yourself, seeing what's working. There's so many levels this can go to.

Thousand percent. To me, there's like three main sources of ideas for YouTube channels. So external sources, this is basically like outlier theory, outlier ideation, which is looking at other channels. We've talked about this throughout this podcast, but using tools like view stats, one of 10, even just looking at YouTube yourself, seeing what's working. There's so many levels this can go to.

Thousand percent. To me, there's like three main sources of ideas for YouTube channels. So external sources, this is basically like outlier theory, outlier ideation, which is looking at other channels. We've talked about this throughout this podcast, but using tools like view stats, one of 10, even just looking at YouTube yourself, seeing what's working. There's so many levels this can go to.

Like another thing I've done in the past is create a dummy YouTube account. and then only watch my channel on that YouTube account, and then see what videos I get recommended. Because YouTube's algorithm can serve you videos you might not have seen otherwise. Because let's say I'm a channel that just does startup ideas.

Like another thing I've done in the past is create a dummy YouTube account. and then only watch my channel on that YouTube account, and then see what videos I get recommended. Because YouTube's algorithm can serve you videos you might not have seen otherwise. Because let's say I'm a channel that just does startup ideas.

Like another thing I've done in the past is create a dummy YouTube account. and then only watch my channel on that YouTube account, and then see what videos I get recommended. Because YouTube's algorithm can serve you videos you might not have seen otherwise. Because let's say I'm a channel that just does startup ideas.

You still probably watch other things in your watch history that aren't just startup ideas. And that's going to pollute your recommendation feed to a certain extent, because it's tailored to you. But if you create a channel that just watches your channel, you're kind of getting your viewers' archetype and seeing what they... they might be watching in other ways.

You still probably watch other things in your watch history that aren't just startup ideas. And that's going to pollute your recommendation feed to a certain extent, because it's tailored to you. But if you create a channel that just watches your channel, you're kind of getting your viewers' archetype and seeing what they... they might be watching in other ways.

You still probably watch other things in your watch history that aren't just startup ideas. And that's going to pollute your recommendation feed to a certain extent, because it's tailored to you. But if you create a channel that just watches your channel, you're kind of getting your viewers' archetype and seeing what they... they might be watching in other ways.

Um, so external ideation, internal ideation, that's like looking at our own channel, what's worked for us, what's doing well for us on the channel, what's getting views on the channel right now. Can we bring some more ways of doing ideas around that? And then innovation is, you know, the classic kind of like blue ocean sit down, like what could be cool? Like,

Um, so external ideation, internal ideation, that's like looking at our own channel, what's worked for us, what's doing well for us on the channel, what's getting views on the channel right now. Can we bring some more ways of doing ideas around that? And then innovation is, you know, the classic kind of like blue ocean sit down, like what could be cool? Like,

Um, so external ideation, internal ideation, that's like looking at our own channel, what's worked for us, what's doing well for us on the channel, what's getting views on the channel right now. Can we bring some more ways of doing ideas around that? And then innovation is, you know, the classic kind of like blue ocean sit down, like what could be cool? Like,

I'm a big believer that nothing is ever completely original. There's always going to be some way that got impacted or molded by something else. But more so, you're not looking at a video for inspiration. You're kind of like just sitting down. Maybe you're looking at like a show or something or a movie and you're like, oh, that could be cool to do a YouTube video on or whatnot.

I'm a big believer that nothing is ever completely original. There's always going to be some way that got impacted or molded by something else. But more so, you're not looking at a video for inspiration. You're kind of like just sitting down. Maybe you're looking at like a show or something or a movie and you're like, oh, that could be cool to do a YouTube video on or whatnot.

I'm a big believer that nothing is ever completely original. There's always going to be some way that got impacted or molded by something else. But more so, you're not looking at a video for inspiration. You're kind of like just sitting down. Maybe you're looking at like a show or something or a movie and you're like, oh, that could be cool to do a YouTube video on or whatnot.

But if you're using those three sources, and maybe it's like 40, 40, 20, like 40 ideas coming from external, 40 from internal, 20 from innovation, something like that, you can mix and match those ratios. But if you're brainstorming a large volume, 110, one, you're just gonna be in a much better place as a channel. The crucial step here as part of this process is your elimination criteria.

But if you're using those three sources, and maybe it's like 40, 40, 20, like 40 ideas coming from external, 40 from internal, 20 from innovation, something like that, you can mix and match those ratios. But if you're brainstorming a large volume, 110, one, you're just gonna be in a much better place as a channel. The crucial step here as part of this process is your elimination criteria.

But if you're using those three sources, and maybe it's like 40, 40, 20, like 40 ideas coming from external, 40 from internal, 20 from innovation, something like that, you can mix and match those ratios. But if you're brainstorming a large volume, 110, one, you're just gonna be in a much better place as a channel. The crucial step here as part of this process is your elimination criteria.

To me, that's like four or five things that you sit down and decide a video needs to have to get to the next level, to get to the point where you're even choosing. Like when I have these 100, 200, whatever, 1,000 ideas in the spreadsheet, they're not even at the point of choosing. They're just at the point of, okay, you're ready to go into the elimination criteria.