Paddy Galloway

So obviously I can teach people about building businesses or personal finance, or maybe it's,

i have specific access to something that other people don't like you know a great example is we work with a basketball creator jesser and when we're brainstorming i'm looking and saying can we play on competitive advantage because his competitive advantage is he knows players and he has access to the the nba like they give them access to games So just a random creator can't really do that.

i have specific access to something that other people don't like you know a great example is we work with a basketball creator jesser and when we're brainstorming i'm looking and saying can we play on competitive advantage because his competitive advantage is he knows players and he has access to the the nba like they give them access to games So just a random creator can't really do that.

i have specific access to something that other people don't like you know a great example is we work with a basketball creator jesser and when we're brainstorming i'm looking and saying can we play on competitive advantage because his competitive advantage is he knows players and he has access to the the nba like they give them access to games So just a random creator can't really do that.

Like you can't come up with an idea and saying, I got to gift LeBron James shoes, which is an idea we did that did 10 million views because you don't have access to LeBron James, whereas we do. So like playing on competitive advantages, I think is great. And that doesn't have to always be things that are impossible to get. It doesn't have to be just money.

Like you can't come up with an idea and saying, I got to gift LeBron James shoes, which is an idea we did that did 10 million views because you don't have access to LeBron James, whereas we do. So like playing on competitive advantages, I think is great. And that doesn't have to always be things that are impossible to get. It doesn't have to be just money.

Like you can't come up with an idea and saying, I got to gift LeBron James shoes, which is an idea we did that did 10 million views because you don't have access to LeBron James, whereas we do. So like playing on competitive advantages, I think is great. And that doesn't have to always be things that are impossible to get. It doesn't have to be just money.

It could be like you have specific expertise or knowledge on something that other people don't.

It could be like you have specific expertise or knowledge on something that other people don't.

It could be like you have specific expertise or knowledge on something that other people don't.

um and kind of on the same ccn fit idea not too narrow um but also not too broad we don't want something that's so broad and like could be anything we also don't want something that's so specific and niche that it's only appealing to like a certain percentage of the audience cool yeah i know uh i'm happy you said that the unfair advantage doesn't necessarily need to mean

um and kind of on the same ccn fit idea not too narrow um but also not too broad we don't want something that's so broad and like could be anything we also don't want something that's so specific and niche that it's only appealing to like a certain percentage of the audience cool yeah i know uh i'm happy you said that the unfair advantage doesn't necessarily need to mean

um and kind of on the same ccn fit idea not too narrow um but also not too broad we don't want something that's so broad and like could be anything we also don't want something that's so specific and niche that it's only appealing to like a certain percentage of the audience cool yeah i know uh i'm happy you said that the unfair advantage doesn't necessarily need to mean

Yeah, totally. And then moving on quickly to just some things on packaging. It's a bit of a packaging cheat sheet. So again, packaging title for Mel. This is like interesting with our discussion earlier, which is the kind of like, the line between boring and misleading, which is where I feel like all title and film ads on YouTube fall on,

Yeah, totally. And then moving on quickly to just some things on packaging. It's a bit of a packaging cheat sheet. So again, packaging title for Mel. This is like interesting with our discussion earlier, which is the kind of like, the line between boring and misleading, which is where I feel like all title and film ads on YouTube fall on,

Yeah, totally. And then moving on quickly to just some things on packaging. It's a bit of a packaging cheat sheet. So again, packaging title for Mel. This is like interesting with our discussion earlier, which is the kind of like, the line between boring and misleading, which is where I feel like all title and film ads on YouTube fall on,

going to be somewhere between being boring not interesting which is potentially what you had with the example of like the broccoli the vegetables example misleading that to me is when you're putting something in the video that is dirt in the thumbnail and you're creating an expectation that's just not delivered on at all and i think people are sometimes too afraid to be on this side

going to be somewhere between being boring not interesting which is potentially what you had with the example of like the broccoli the vegetables example misleading that to me is when you're putting something in the video that is dirt in the thumbnail and you're creating an expectation that's just not delivered on at all and i think people are sometimes too afraid to be on this side

going to be somewhere between being boring not interesting which is potentially what you had with the example of like the broccoli the vegetables example misleading that to me is when you're putting something in the video that is dirt in the thumbnail and you're creating an expectation that's just not delivered on at all and i think people are sometimes too afraid to be on this side

But again, if we just look at the game, the game is the game. You look at the biggest creators on the platform, they almost exaggerate and mislead a little bit, but then they deliver something so good that you don't even know about it. You don't even think about it.