Paddy Galloway

But again, if we just look at the game, the game is the game. You look at the biggest creators on the platform, they almost exaggerate and mislead a little bit, but then they deliver something so good that you don't even know about it. You don't even think about it.

But again, if we just look at the game, the game is the game. You look at the biggest creators on the platform, they almost exaggerate and mislead a little bit, but then they deliver something so good that you don't even know about it. You don't even think about it.

So as a great example of this, actually, we did a video with Noah Kagan, which was asking millionaires how to make a million dollars knocking on doors. We're one of the channels that made that format really popular. And In the video, we didn't have a good thumbnail. So Noah, if I remember correctly, had a friend, this girl.

So as a great example of this, actually, we did a video with Noah Kagan, which was asking millionaires how to make a million dollars knocking on doors. We're one of the channels that made that format really popular. And In the video, we didn't have a good thumbnail. So Noah, if I remember correctly, had a friend, this girl.

So as a great example of this, actually, we did a video with Noah Kagan, which was asking millionaires how to make a million dollars knocking on doors. We're one of the channels that made that format really popular. And In the video, we didn't have a good thumbnail. So Noah, if I remember correctly, had a friend, this girl.

We just shot the thumbnail with Noah facing this girl who wasn't even in the video. She wasn't in the video. It was just a random girl that was in the thumbnail. That was the person we used for the thumbnail. The video got four or five million views. I didn't notice a single comment saying that person wasn't in the thumbnail.

We just shot the thumbnail with Noah facing this girl who wasn't even in the video. She wasn't in the video. It was just a random girl that was in the thumbnail. That was the person we used for the thumbnail. The video got four or five million views. I didn't notice a single comment saying that person wasn't in the thumbnail.

We just shot the thumbnail with Noah facing this girl who wasn't even in the video. She wasn't in the video. It was just a random girl that was in the thumbnail. That was the person we used for the thumbnail. The video got four or five million views. I didn't notice a single comment saying that person wasn't in the thumbnail.

Because I think the average viewer on YouTube looks at a thumbnail for a split second and goes, is this interesting or is this not interesting? Us as creators, we overanalyze it too much. We think about all the details. We want to be like careful not to clickbait, which is good. It comes from a good place. But the average viewer is like, wait, MrBeastGoldJet, click.

Because I think the average viewer on YouTube looks at a thumbnail for a split second and goes, is this interesting or is this not interesting? Us as creators, we overanalyze it too much. We think about all the details. We want to be like careful not to clickbait, which is good. It comes from a good place. But the average viewer is like, wait, MrBeastGoldJet, click.

Because I think the average viewer on YouTube looks at a thumbnail for a split second and goes, is this interesting or is this not interesting? Us as creators, we overanalyze it too much. We think about all the details. We want to be like careful not to clickbait, which is good. It comes from a good place. But the average viewer is like, wait, MrBeastGoldJet, click.

Start watching the video and it's like, oh, you watched a video, you finished a video and you can't even remember what the thumbnail was. In fact, if we actually think about it at this point of this podcast, I don't know how much this is going to be edited down by, but let's say we're at like the one hour 20 mark of this podcast or whatever.

Start watching the video and it's like, oh, you watched a video, you finished a video and you can't even remember what the thumbnail was. In fact, if we actually think about it at this point of this podcast, I don't know how much this is going to be edited down by, but let's say we're at like the one hour 20 mark of this podcast or whatever.

Start watching the video and it's like, oh, you watched a video, you finished a video and you can't even remember what the thumbnail was. In fact, if we actually think about it at this point of this podcast, I don't know how much this is going to be edited down by, but let's say we're at like the one hour 20 mark of this podcast or whatever.

If we sort of ask people, what was the thumbnail for this video? I guarantee you very few people are going to remember what was said in the thumbnail.

If we sort of ask people, what was the thumbnail for this video? I guarantee you very few people are going to remember what was said in the thumbnail.

If we sort of ask people, what was the thumbnail for this video? I guarantee you very few people are going to remember what was said in the thumbnail.

Who knows? Who knows? Who knows? But yeah, exaggeration, it's a standard on the platform. I think misleading someone is the wrong way to view it, but exaggerating the truth a little bit, it's just a game. Make three thumbnails per video. Still not enough people do this.

Who knows? Who knows? Who knows? But yeah, exaggeration, it's a standard on the platform. I think misleading someone is the wrong way to view it, but exaggerating the truth a little bit, it's just a game. Make three thumbnails per video. Still not enough people do this.

Who knows? Who knows? Who knows? But yeah, exaggeration, it's a standard on the platform. I think misleading someone is the wrong way to view it, but exaggerating the truth a little bit, it's just a game. Make three thumbnails per video. Still not enough people do this.