Paddy Galloway

Something I always think about, even if you are a search-based channel, is to focus on human interest, not algorithm. So without naming names of tools, there's been tools in the past that have been like, hey, we'll help you optimize your title for search engine. And then I look at the titles people write with these tools and it's like, iPhone 12 review 2025, check out this iPhone 12.

And it's like, it's not even real. Like, I don't know what you're saying. So I always like to focus on writing a title for a human. Like with some clients, I'll let you say like, what would a, like, what would a, an Uber driver describe this thing as like, could that be our title? Or like, how could you put it in the most simple language possible? So yeah, Focus on the human, not an algorithm.

And it's like, it's not even real. Like, I don't know what you're saying. So I always like to focus on writing a title for a human. Like with some clients, I'll let you say like, what would a, like, what would a, an Uber driver describe this thing as like, could that be our title? Or like, how could you put it in the most simple language possible? So yeah, Focus on the human, not an algorithm.

And it's like, it's not even real. Like, I don't know what you're saying. So I always like to focus on writing a title for a human. Like with some clients, I'll let you say like, what would a, like, what would a, an Uber driver describe this thing as like, could that be our title? Or like, how could you put it in the most simple language possible? So yeah, Focus on the human, not an algorithm.

If you do focus on search, like you can still incorporate key terms, like your keywords in your title while not making it like a gobbledygook of different things. I think that's really important to understand. Example I use here, which I'll just make a bit bigger for everyone. So this is with two Austin-based creators, Ryan Tran and Haley Pam.

If you do focus on search, like you can still incorporate key terms, like your keywords in your title while not making it like a gobbledygook of different things. I think that's really important to understand. Example I use here, which I'll just make a bit bigger for everyone. So this is with two Austin-based creators, Ryan Tran and Haley Pam.

If you do focus on search, like you can still incorporate key terms, like your keywords in your title while not making it like a gobbledygook of different things. I think that's really important to understand. Example I use here, which I'll just make a bit bigger for everyone. So this is with two Austin-based creators, Ryan Tran and Haley Pam.

And if you look at their title, it's X dancer trains like a marathon runner. And it seems simple, right? It's very simple, easy to read. And if you run it through like a readability score, it gets a grade A. It basically says, hey, like seven or eight-year-olds can read this. Define it as like a 100% reach with this specific readability score.

And if you look at their title, it's X dancer trains like a marathon runner. And it seems simple, right? It's very simple, easy to read. And if you run it through like a readability score, it gets a grade A. It basically says, hey, like seven or eight-year-olds can read this. Define it as like a 100% reach with this specific readability score.

And if you look at their title, it's X dancer trains like a marathon runner. And it seems simple, right? It's very simple, easy to read. And if you run it through like a readability score, it gets a grade A. It basically says, hey, like seven or eight-year-olds can read this. Define it as like a 100% reach with this specific readability score.

You can just type in readability score to like find these tools.

You can just type in readability score to like find these tools.

You can just type in readability score to like find these tools.

just for fun i was like well what if you like titled it more accurate to what the video was and it was like x contemporary dancer trains like a d1 athlete if you change that video title to that suddenly it gets a grade e it has 33 reach um and you know a thing i would actually say which is really interesting as well is like if you're trying to build a global audience and you are american

just for fun i was like well what if you like titled it more accurate to what the video was and it was like x contemporary dancer trains like a d1 athlete if you change that video title to that suddenly it gets a grade e it has 33 reach um and you know a thing i would actually say which is really interesting as well is like if you're trying to build a global audience and you are american

just for fun i was like well what if you like titled it more accurate to what the video was and it was like x contemporary dancer trains like a d1 athlete if you change that video title to that suddenly it gets a grade e it has 33 reach um and you know a thing i would actually say which is really interesting as well is like if you're trying to build a global audience and you are american

sometimes things that are very like obvious and feel like everyone knows that to you might not be to other parts of the world, which is still a huge market. So for example, D1 athlete, I don't, until I moved to America, I didn't necessarily know what a D1 athlete meant. You know, we just call them like a college athlete in Ireland. Like I'd never heard of that.

sometimes things that are very like obvious and feel like everyone knows that to you might not be to other parts of the world, which is still a huge market. So for example, D1 athlete, I don't, until I moved to America, I didn't necessarily know what a D1 athlete meant. You know, we just call them like a college athlete in Ireland. Like I'd never heard of that.

sometimes things that are very like obvious and feel like everyone knows that to you might not be to other parts of the world, which is still a huge market. So for example, D1 athlete, I don't, until I moved to America, I didn't necessarily know what a D1 athlete meant. You know, we just call them like a college athlete in Ireland. Like I'd never heard of that.

Or like someone's like talking about Goodwill. I'm like, I've never heard of Goodwill. I don't know what Goodwill is. Like now I do, but I didn't know before. So just putting yourself through that lens and saying, is this universal? Yeah.