Paddy Galloway

Or like someone's like talking about Goodwill. I'm like, I've never heard of Goodwill. I don't know what Goodwill is. Like now I do, but I didn't know before. So just putting yourself through that lens and saying, is this universal? Yeah.

Or like someone's like talking about Goodwill. I'm like, I've never heard of Goodwill. I don't know what Goodwill is. Like now I do, but I didn't know before. So just putting yourself through that lens and saying, is this universal? Yeah.

can like a seven-year-old read this title i would even argue for like a channel which has like a a much older demographic like your channel i'm sure has a much older demographic than something like this i still think it's useful to be able to like put things into really simple english and just make things like consumable um for the for the viewer

can like a seven-year-old read this title i would even argue for like a channel which has like a a much older demographic like your channel i'm sure has a much older demographic than something like this i still think it's useful to be able to like put things into really simple english and just make things like consumable um for the for the viewer

can like a seven-year-old read this title i would even argue for like a channel which has like a a much older demographic like your channel i'm sure has a much older demographic than something like this i still think it's useful to be able to like put things into really simple english and just make things like consumable um for the for the viewer

Thumbnails, always keep them clear, bright, should be easy to see what's going on in the thumbnail. I think there's like an interesting thing, which is like this idea of like a glance test. And you can actually do this yourself.

Thumbnails, always keep them clear, bright, should be easy to see what's going on in the thumbnail. I think there's like an interesting thing, which is like this idea of like a glance test. And you can actually do this yourself.

Thumbnails, always keep them clear, bright, should be easy to see what's going on in the thumbnail. I think there's like an interesting thing, which is like this idea of like a glance test. And you can actually do this yourself.

You can create like a, just open up a Google slide, put your thumbnail on one of the slides, put the second slide as just a white screen, and then just use your arrows and just quickly click between them and give yourself like a second to just look at the thumbnail and say, can I process this thumbnail and this title in a second?

You can create like a, just open up a Google slide, put your thumbnail on one of the slides, put the second slide as just a white screen, and then just use your arrows and just quickly click between them and give yourself like a second to just look at the thumbnail and say, can I process this thumbnail and this title in a second?

You can create like a, just open up a Google slide, put your thumbnail on one of the slides, put the second slide as just a white screen, and then just use your arrows and just quickly click between them and give yourself like a second to just look at the thumbnail and say, can I process this thumbnail and this title in a second?

we as creators are making thumbnails in Canva, Photoshop, we're obsessing over all these details. Your viewer looks at them for split seconds. And people sometimes deny that. I'm like, look at your own viewership behavior. Look at how you consume YouTube. Like when I'm looking through YouTube, I'm just like, Oh, interesting, click. I'm not looking at going like, let me read everything.

we as creators are making thumbnails in Canva, Photoshop, we're obsessing over all these details. Your viewer looks at them for split seconds. And people sometimes deny that. I'm like, look at your own viewership behavior. Look at how you consume YouTube. Like when I'm looking through YouTube, I'm just like, Oh, interesting, click. I'm not looking at going like, let me read everything.

we as creators are making thumbnails in Canva, Photoshop, we're obsessing over all these details. Your viewer looks at them for split seconds. And people sometimes deny that. I'm like, look at your own viewership behavior. Look at how you consume YouTube. Like when I'm looking through YouTube, I'm just like, Oh, interesting, click. I'm not looking at going like, let me read everything.

Let me look at every detail. So keep it really simple. Make sure it passes the glance test. That's a really important one. Shouldn't be text heavy. I try to limit text. It's interesting, different cultures are different here. So for example, I've noticed in Asian markets,

Let me look at every detail. So keep it really simple. Make sure it passes the glance test. That's a really important one. Shouldn't be text heavy. I try to limit text. It's interesting, different cultures are different here. So for example, I've noticed in Asian markets,

Let me look at every detail. So keep it really simple. Make sure it passes the glance test. That's a really important one. Shouldn't be text heavy. I try to limit text. It's interesting, different cultures are different here. So for example, I've noticed in Asian markets,

So like Singapore, different countries like that, they use more text than English speaking markets and Spanish speaking markets. But in general, for a thumbnail, it should be about four or five words should be your cutoff point for how much words you put in the thumbnail and ideally less. Sometimes people just put way too much text in there.

So like Singapore, different countries like that, they use more text than English speaking markets and Spanish speaking markets. But in general, for a thumbnail, it should be about four or five words should be your cutoff point for how much words you put in the thumbnail and ideally less. Sometimes people just put way too much text in there.

So like Singapore, different countries like that, they use more text than English speaking markets and Spanish speaking markets. But in general, for a thumbnail, it should be about four or five words should be your cutoff point for how much words you put in the thumbnail and ideally less. Sometimes people just put way too much text in there.