Paddy Galloway

You have a title and you have all this text in your thumbnail, it's too much for someone to read in a glance. And then one other thing I would share with your audience, which I think is really useful is the three focus area rule, which basically for a thumbnail, there shouldn't be more than three things the viewer has to focus on. That's the cutoff point.

You have a title and you have all this text in your thumbnail, it's too much for someone to read in a glance. And then one other thing I would share with your audience, which I think is really useful is the three focus area rule, which basically for a thumbnail, there shouldn't be more than three things the viewer has to focus on. That's the cutoff point.

You have a title and you have all this text in your thumbnail, it's too much for someone to read in a glance. And then one other thing I would share with your audience, which I think is really useful is the three focus area rule, which basically for a thumbnail, there shouldn't be more than three things the viewer has to focus on. That's the cutoff point.

There should be either only one, two or three things to focus on. So maybe that's like a face, a piece of text and the thing that's being held up to the camera, you know, whatever that might be. What you'll see is people try to jam so much stuff in. They have like someone here, they have text here, they have a logo here, they have this thing here, and it's like too many things to focus on at once.

There should be either only one, two or three things to focus on. So maybe that's like a face, a piece of text and the thing that's being held up to the camera, you know, whatever that might be. What you'll see is people try to jam so much stuff in. They have like someone here, they have text here, they have a logo here, they have this thing here, and it's like too many things to focus on at once.

There should be either only one, two or three things to focus on. So maybe that's like a face, a piece of text and the thing that's being held up to the camera, you know, whatever that might be. What you'll see is people try to jam so much stuff in. They have like someone here, they have text here, they have a logo here, they have this thing here, and it's like too many things to focus on at once.

So the best thumbnails are very simple and just keep you focused on the main areas. An example of this, like with the clients, like this is what we did with a personal finance client we work with.

So the best thumbnails are very simple and just keep you focused on the main areas. An example of this, like with the clients, like this is what we did with a personal finance client we work with.

So the best thumbnails are very simple and just keep you focused on the main areas. An example of this, like with the clients, like this is what we did with a personal finance client we work with.

Super simple background, you know, four words you've been lied to, which is outlier text that we saw this performing really well on another thumbnail that got like 10 million views for a very small channel. You've been lied to. That video was about the dodo's extinction. So the bird and how it went extinct. You've been lied to. I was like, let's take it for this thumbnail.

Super simple background, you know, four words you've been lied to, which is outlier text that we saw this performing really well on another thumbnail that got like 10 million views for a very small channel. You've been lied to. That video was about the dodo's extinction. So the bird and how it went extinct. You've been lied to. I was like, let's take it for this thumbnail.

Super simple background, you know, four words you've been lied to, which is outlier text that we saw this performing really well on another thumbnail that got like 10 million views for a very small channel. You've been lied to. That video was about the dodo's extinction. So the bird and how it went extinct. You've been lied to. I was like, let's take it for this thumbnail.

You've been lied to about housing. So you've been lied to in text there. House on fire. Rumi, his expression kind of matching what the video is. It sounds like an obvious thing, but you'd be amazed at how many people cover like serious topics and they're just like smiling in the thumbnail. It's like weird. Title is like simple to understand, but has like an interesting proof point.

You've been lied to about housing. So you've been lied to in text there. House on fire. Rumi, his expression kind of matching what the video is. It sounds like an obvious thing, but you'd be amazed at how many people cover like serious topics and they're just like smiling in the thumbnail. It's like weird. Title is like simple to understand, but has like an interesting proof point.

You've been lied to about housing. So you've been lied to in text there. House on fire. Rumi, his expression kind of matching what the video is. It sounds like an obvious thing, but you'd be amazed at how many people cover like serious topics and they're just like smiling in the thumbnail. It's like weird. Title is like simple to understand, but has like an interesting proof point.

Multi-millionaire, interesting contradiction. Like why don't you own a house as a multi-millionaire? all these details out together and also notice three focus areas, face, text, house. You're not having to look at a million things. Super easy thumbnail. And that was the first video we posted with him and it did 2 million views.

Multi-millionaire, interesting contradiction. Like why don't you own a house as a multi-millionaire? all these details out together and also notice three focus areas, face, text, house. You're not having to look at a million things. Super easy thumbnail. And that was the first video we posted with him and it did 2 million views.

Multi-millionaire, interesting contradiction. Like why don't you own a house as a multi-millionaire? all these details out together and also notice three focus areas, face, text, house. You're not having to look at a million things. Super easy thumbnail. And that was the first video we posted with him and it did 2 million views.

So yeah, that's a bit of a cheat sheet on thumbnails and titles as well.

So yeah, that's a bit of a cheat sheet on thumbnails and titles as well.